Traders cater to savvy, passionate travellers who appreciate smart functionality and getting things done. Guests enjoy a blend of thoughtful simplicity with the warmth of Asian hospitality. No matter the purpose of the trip work, rest or play, each Traders offers a thoughtfully designed environment enabling guests to be focused on what really matters.
Located at the heart of the Kuala Lumpur city Centre,
Traders by Shangri-La is looking for a dynamic, passionate, and multi-skilled talent in delivering our Asian hospitality.
Department: Sales & Marketing
Reports To: Director of Sales & Marketing
Job Summary: The
Director of Marketing & Communications is a commercially driven leader to lead overall hotel marketing with a focus on driving demand across Rooms and Food and Beverage. This role is responsible for developing integrated marketing strategies to support revenue growth, direct bookings, brand positioning, and Shangri-La Circle enrolments through performance driven campaigns.
Key Responsibilities
- Lead all communication and marketing strategies to promotes the hotel's brand presence, ensure consistent messaging, and act as the primary spokesperson.
- Drive campaign performance and maximize return on advertising spend through data-driven planning, budget optimization, and continuous performance analysis.
- Support direct booking growth through website optimization, digital campaigns, conversion strategy, and targeted content initiatives.
- Collaborate closely with Revenue Management and Sales teams on demand planning, forecasting, promotional strategy, and integrated commercial initiatives.
- Oversee digital reputation and campaign execution, ensuring consistent brand messaging, proactive guest engagement, and effective management of online reviews and performance metrics.
Skills And Qualifications
- Degree in Marketing, Communications, Business or related field
- Minimum 5 years of Hospitality Marketing experiences.
- Proficiency in English, in both oral and written.
- Strong understanding of performance driven marketing.
- Experience managing integrated campaigns across Rooms and Food and Beverage.
- Due to work permit restrictions, only citizens of Malaysia and Permanent Residents of Malaysia shall be considered.
