The Director of Marketing Communications has primary responsibility of supporting the Sales & Marketing department to achieve top line objectives and goals. Overall deliverable is maximization of revenue opportunities through specific marketing initiatives.
Responsibilities
- Strategise and implementing plans to increase market share through both traditional and new media in line with corporate marketing guidelines to create awareness for Angsana Teluk Bahang.
- Conducts market research and evaluates innovative marketing opportunities for the property.
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Use of new medias (Instagram, Facebook, Tiktok and other platforms) along with technological advancement to market, update, and manages hotel's presence in all web sites and social media platforms.
- Respond to all online guest reviews and/or inquiries on the property on a timely basis.
- Collaborate with cross-functional teams to produce effective promotional materials/ collaterals in order to generate revenue from all ancillary departments based on the established financial plan.
- Spearheads crisis communications at times of emergency.
Requirements
- Tertiary education in related field
- At least three years of prior experience in developing strategic communications
- Excellent verbal and written communications skills especially in English language
- Excellent working knowledge of major social media channels
- Proactive and highly organized in getting tasks completed
- Able to be a team player
- Independent and able to meet tight deadlines and remain calm under pressure
- Must have the right to work in Malaysia
