Company Description
Koyo Corporate (M) Sdn Bhd is a trusted ice machine supplier based in Petaling Jaya, Selangor, Malaysia. In 2014, the company became the sole distributor for the full range of products from Koyo Electrical Equipment Co. Ltd., Japan. By 2016, Koyo Corporate focused on the ice-making machine product line, rapidly growing its market presence across Malaysia. The company emphasizes quality products and outstanding service to support both commercial and industrial clients.
Key Responsibilities
- Develop and implement overall marketing strategies to increase brand awareness, lead generation, and sales growth.
- Lead and manage all marketing activities, including digital marketing, social media, content creation, advertising, exhibitions, and promotional campaigns.
- Identify market trends, customer needs, and competitor activities within the F&B equipment, cold room, refrigeration, and commercial kitchen industries.
- Work closely with the Sales Department to develop marketing plans that support business objectives and revenue targets.
- Oversee the company's branding, corporate communications, and public relations initiatives.
- Manage the marketing budget and ensure effective allocation of resources for maximum return on investment (ROI).
- Develop strategic partnerships with suppliers, industry associations, and business partners to expand market presence.
- Monitor and analyze marketing performance, campaign effectiveness, customer engagement, and lead conversion rates.
- Lead, coach, and develop the marketing team to achieve departmental KPIs and business goals.
- Plan and execute product launches, roadshows, exhibitions, trade shows, and industry events.
- Drive digital transformation initiatives, including website optimization, SEO, SEM, email marketing, and marketing automation.
- Prepare marketing reports and strategic recommendations for senior management.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
- Minimum 8–10 years of marketing experience, with at least 3–5 years in a leadership role.
- Experience in F&B equipment, commercial kitchen equipment, refrigeration, cold room solutions, HVAC, or related industries is an advantage.
- Strong knowledge of digital marketing, branding, strategic planning, and business development.
- Excellent leadership, communication, and analytical skills.
- Proven track record in driving revenue growth through marketing initiatives.
