- Sales Strategy & Commercial Leadership
- - Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning
- - Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele
- - Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences
- - Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning
- Business Development & Relationship Management
- - Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders
- - Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements
- - Develop strategic partnerships that enhance visibility, revenue, and brand prestige
- - Drive account acquisition, retention, and market penetration strategies
- Luxury Leisure & High-End Market Positioning
- - Position the property within luxury travel networks and premium consortia channels
- - Develop tailored experiences and packages targeting affluent travelers and VIP clientele
- - Collaborate with global sales teams and luxury travel partners to drive international business
- - Support bespoke and personalized sales approaches aligned with Regent's luxury philosophy
- MICE, Events & Group Sales
- - Drive group, meetings, incentive, and social event business aligned with the hotel's positioning
- - Work closely with Events and Operations teams to ensure seamless execution and client satisfaction
- - Identify high-value opportunities for weddings, luxury celebrations, and executive retreats
- - Ensure commercial success while maintaining brand exclusivity and service standards
- Revenue & Performance Management
- - Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability
- - Ensure proactive management of pace, forecasting, and business mix strategies
- - Monitor sales production, conversion rates, and account performance
- - Prepare and present regular sales reports, forecasts, and commercial insights
- Brand Representation & Marketing Collaboration
- - Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning
- - Support PR campaigns, partnerships, media engagements, and promotional activations
- - Contribute to storytelling and experiential positioning of the hotel
- - Ensure sales messaging reflects Regent's understated luxury and experiential philosophy
- Leadership & Talent Development
- - Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence
- - Foster a culture of accountability, relationship-driven selling, and collaboration
- - Support succession planning, coaching, and career development within the department
- - Ensure strong engagement and alignment with hotel objectives
- Financial & Budget Management
- - Develop and manage departmental budgets and sales expenses
- - Drive revenue growth while ensuring efficient resource allocation
- - Evaluate ROI of sales initiatives, travel, and partnership investments
- - Ensure achievement of revenue targets and profitability objectives
- Stakeholder & Owner Relations
- - Maintain strong communication with ownership, corporate teams, and regional commercial leadership
- - Support owner presentations, business reviews, and strategic planning discussions
- -Collaborate with Operations teams to align commercial strategies with service delivery
- Compliance & Standards
- - Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines
- - Maintain compliance with contracting procedures and ethical sales practices
- - Ensure accuracy and confidentiality in client and commercial data handling
Key Skills & Competencies
- - Strong luxury hospitality sales leadership experience
- - Exceptional relationship-building and networking capability
- - Strategic commercial and revenue-driven mindset
- - Strong negotiation, presentation, and communication skills
- - Deep understanding of luxury guest expectations and travel trends
- - Leadership capability with strong team development focus
Qualifications & Experience
- - Bachelor's degree in Hospitality, Business Administration, Marketing, or related field
- - 10–15 years of progressive sales experience within luxury hotels or resorts
- - Minimum 3–5 years in a senior sales leadership role
- - International luxury hospitality exposure preferred
Preferred Experience
- - Pre-opening luxury hotel experience
- - Strong network within luxury travel, corporate, and MICE segments
- - Experience with global luxury consortia and premium travel partnerships
- - Multi-market or regional sales exposure advantageous
Key Performance Indicators (KPIs)
- - Total hotel revenue and rooms revenue achievement
- - ADR, RevPAR, and market share growth
- - Account production and conversion performance
- - Group and event revenue contribution
- - Client retention and relationship growth
- - Employee engagement and sales team productivity
Regent Brand Lens (Differentiation)
- Sales should reflect refined relationship-building, not transactional selling
- Position Regent as a destination of understated luxury and curated experiences
- Focus on attracting high-value, experience-driven, and globally connected clientele
- Ensure commercial success while preserving brand prestige, exclusivity, and service integrity
- Every partnership and account should strengthen Regent's reputation as a leader in luxury hospitality
Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today.
