Mission
The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.
Role Overview
The
Digital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).
Responsibilities
- To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)
- Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee
- Analyze marketplace trends, competition, and performance data to improve ad efficiency
- Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars
- Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI
- Track store performance metrics, generate weekly reports, and provide insights for continuous improvement
- Collaborate & support the performance marketing strategy for Decathlon Malaysia
- Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia
- Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales
- Optimise my targeting & messages to the right user audience in the most efficient way possible.
- Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS
- Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.
- Analyse performances & provide actionable recommendations on a regular basis
- Provide weekly and monthly reports with insights for continuous improvement
- Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics
- Create & monitor performance marketing dashboards & reports for visibility
- Provide data-driven insights on a monthly basis to optimise performance across different channels
KPIs
- Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc..)
- Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media
- Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns
- Cost per acquisition (CPA): Optimize spending to acquire customers efficiently
- Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC
- Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads
Profile
Requirements
- Sportive Personality
- Strong communication skills in English (written and spoken) are essential. Other languages are a plus
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
- Min 1 year of hands-on experience in performance marketing, e-commerce traffic management, or digital advertising.
- Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.
- Experience in the e-commerce or retail industry is highly preferred
Hard Skills
- Min 1-2 years hands-on expertise in 3P Marketplace advertising (Shopee / Lazada), Google Ads & Meta Ads.
- Data-driven with experience with Google Analytics and/or Amplitude
- Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred
- Strong conversion rate optimization (CRO) skills
Soft Skills
- Analytical mindset with strong problem-solving skills
- Strategic thinker with the ability to execute detailed marketing plans
- Excellent communication and negotiation skills for working with vendors, agencies, and influencers
- Detail-oriented and highly organized with the ability to manage multiple projects
- Creative mindset to drive engagement and brand growth
- A self starter that loves a fast-paced environment and adapts to changing priorities
