The E-commerce Executive is responsible for the operational excellence and strategic maintenance of the company's direct-to-consumer (DTC) platform. This role focuses on optimizing the digital customer journey, managing the Shopify ecosystem, and executing data-driven initiatives to enhance conversion rates and brand loyalty.
Key ResponsibilitiesI. Digital Storefront Operations- Catalog Management: Oversee the end-to-end management of product listings, ensuring accuracy in technical specifications, SEO-optimized descriptions, and tiered pricing structures.
- Campaign Execution: Lead the technical setup for seasonal and monthly promotional campaigns, including the configuration of complex discount logic, voucher codes, and promotional banners.
- Operational Integrity: Conduct regular site audits to ensure 100% uptime, link functionality, and pricing accuracy during high-traffic sales periods.
II. Conversion Rate Optimization (CRO) & Analytics- User Experience (UX): Collaborate on CRO initiatives to streamline the path-to-purchase, focusing on reducing friction within the product pages and checkout interface.
- Data Monitoring: Track and report on key performance indicators (KPIs) including Bounce Rates, Average Order Value (AOV), and Conversion Rates to inform site improvements.
- Iterative Enhancement: Implement UI/UX refinements based on consumer behavior data and departmental objectives.
III. Membership & Retention Strategy- Loyalty Program Administration: Manage the backend operations of the membership and referral programs, ensuring the integrity of customer data and point accumulation tiers.
- Cross-functional Coordination: Liaise with the CRM and Marketing teams to align website loyalty initiatives with broader retention strategies.
IV. Platform Administration (Shopify Ecosystem)- Backend Governance: Manage the Shopify administrative environment, including the configuration of collections, navigation architecture, and legal pages.
- Application Ecosystem: Evaluate, install, and manage third-party Shopify applications. Act as the primary point of contact for technical troubleshooting and developer coordination.
V. Creative Development & Asset Management- Page Architecture: Utilize Shopify page-building tools to develop high-converting landing pages for new product launches and brand activations.
- Brand Alignment: Ensure all digital content and interface modifications adhere strictly to corporate brand guidelines and aesthetic standards.
Candidate Requirements- Professional Experience: Minimum of 13 years in E-commerce operations, with proven proficiency in the Shopify Plus or standard environment.
- Technical Competency: Strong understanding of E-commerce workflows, including inventory synchronization, payment gateway integration, and Shopify app management.
- Analytical Skills: Ability to interpret web analytics and translate data into actionable site optimizations.
- Education: Bachelor's Degree in Marketing, Business, Information Technology, or a related field.
