E-commerce GTM Specialist

Key Responsibilities:

• Plan and execute e-commerce Go-To-Market (GTM) strategies for new product launches across online platforms.
• Coordinate with marketing, sales, and platform teams to ensure successful campaign execution.
• Manage platform campaigns, promotional activities, and sales activation plans to drive traffic and conversion.
• Monitor product performance, sales trends, and campaign results, and provide optimization recommendations.
• Work closely with e-commerce platforms, agencies, and partners to maximize campaign opportunities.
• Support product listings, pricing strategies, promotional setups, and campaign readiness.
• Coordinate marketing assets, product information, and launch timelines to ensure smooth execution.
• Prepare sales and performance reports to support business decision-making.

Requirements:

• Diploma or Bachelor's Degree in Marketing, Business, E-commerce, or related field.
• 2–4 years of experience in e-commerce, GTM, marketplace operations, or digital marketing.
• Experience with Shopee, Lazada, TikTok Shop, or other e-commerce platforms is preferred.
• Strong project coordination and stakeholder management skills.
• Analytical mindset with the ability to interpret sales and campaign data.
• Proactive, organized, and able to manage multiple projects in a fast-paced environment.