Job Overview
Royal Canin's ambition is to be the Health Through Nutrition company creating a better world for pets. As consumer behavior evolves, pet owners increasingly expect a seamless experience across multiple touchpoints – whether they shop at retail pet stores, browse online or engage with digital content. The E-Commerce Manager will drive and support the growth of eCommerce business across MYSG, aligning the ambition of accelerating e-Commerce to the full potential with the aim of reaching more pet owners and serving the pets need.
Job Responsibilities
The E-Commerce Manager defines and allocates the right resources and investments to deliver our growth ambition of RC's online SIS Stores in Malaysia & Singapore. Through a collaborative approach, the person also supports, educates and guides the overall e-commerce strategy across different stakeholders.
Business & Commercial Management:
- Drive the overall sales & marketing strategy of the Royal Canin online business in view of the competition, trends & complexity within Malaysia & Singapore market.
- Own and deliver GMV, revenue, profit and market share targets for the e-Commerce channels.
- Develop annual Joint Business Plans (JBPs) with major platforms (Shopee, Lazada, TikTokShop, Q-Commerce).
- Own and manage commercial budget, ensuring optimal investment allocation to deliver both revenue growth and profitability targets. Lead pricing, promotion and assortment strategies, balancing growth and profitability in eCommerce channels.
- Define our pricing and trade terms strategy to support our growth ambition. Align with the Regional/Global approach, especially for international e-commerce KA.
- Collaborate across internal and external pillars and stakeholders including creation of JBPs, trading terms, ways-of-working with marketplaces and social channels.
- Coordinate with platform partners to ensure execution excellence of campaigns and business initiatives.
Platforms & Stakeholders Management:
- Manage fully the relationship between internal stakeholders.
- Build and maintain strong relationships with local platform category managers or KAMs to secure visibility slots, campaign participation and co-funded promotions. Manage e-commerce enablers or e-distributor partners, ensuring alignment on strategy, operational KPIs and execution standards.
- Negotiate trading terms and investment levels to maximize ROIs.
Data, Insights & Reporting:
- Deliver monthly dashboards on sales, traffic, conversion, basket size, ROAS and shopper acquisition.
- Analyze consumer reviews, ratings and search trends to identify opportunities for growth.
- Benchmark performance against competitors and category leaders.
- Participate to best practices sharing with peers, Local/Cluster/Regional/Global teams.
Social Commerce & Affiliate Management:
- Responsible for the growth and execution of TikTok Shop MYSG, ensuring alignment with commercial objectives and platform priorities.
- Manage end-to-end livestream operations, including planning, campaign prioritization, performance monitoring, and stakeholder coordination.
- Develop and execute affiliate growth strategies to drive traffic, conversion, and revenue through creators, influencers, and affiliate partners.
- Build and manage relationships with agencies, creators, and platform stakeholders to strengthen affiliate performance and unlock growth opportunities.
- Oversee affiliate recruitment, creator collaborations, promotional activations, and campaign participation.
- Monitor affiliate and social commerce performance, providing recommendations to optimize ROI, conversion, and sales growth.
- Ensure affiliates and creators are equipped with relevant product information, campaign assets, and promotional calendars.
Campaign & Performance Marketing Management:
- Manage and execute key commercial campaigns and mega-sale activations across MYSG eCommerce channels.
- Coordinate cross-functional stakeholders to ensure campaign readiness, including promotional mechanics, assortment planning, creative assets, and inventory availability.
- Execute always-on eCommerce campaigns including mega-sales activation on eCommerce channels (e.g. 3.3, Raya, CNY, 6.6, 11.11 etc.) in Malaysia & Singapore.
- Manage performance marketing: onsite retail media, ads performances, affiliates, KOLs, livestreams etc. Monitor campaign performance and provide actionable insights to improve future campaign effectiveness and return on investment.
- Drive Perfect Digital Store and storefront excellence to ensure brand consistency and A+ content across all platforms, adhering to global guidelines.
Governance:
- Working together with the SEA eCommerce Community and APAC eCommerce Lead to drive synergy in eCommerce strategies & activations.
- Be accountable for the consistency of our brand online execution, aligning with omni channel operating principles deployment.
Category Leadership:
- Provide online category insights & strategy.
- Align with our Global/APAC Category Leadership and define a story to be deployed locally. Translate the category management strategy into growth initiatives, including joint business plans.
- Explore the different channel opportunities, including B2B2C and B2C.
Roles & Responsibilities:
- Drive overall online business growth and the overall eCommerce strategy.
- Execute and optimize Royal Canin D2C platform operations, including owned eCommerce stores and shop-in shop presence across online platforms such as Shopee, Lazada, and TikTok.
- Drive day-to-day eCommerce execution including assortment updates, e-merchandising, campaign setup, and platform content optimization to improve conversion and customer experience.
- Execute performance marketing activities across onsite retail media, digital ads, affiliates, KOLs, livestreams, and other digital growth channels.
- Support development and rollout of D2C value propositions such as subscription models, loyalty initiatives, and service offerings to enhance customer retention and lifetime value.
- Implement demand generation and traffic-driving initiatives in collaboration with marketing and platform partners to support sales growth.
- Collaborate with BAPO, PETPRO and other stakeholders to ensure alignment on campaigns, referrals, and consumer conversion pathways.
- Act as a key PIC between internal teams (BAPO, supply chain, finance, Health Affairs) and external partners to ensure smooth execution of eCommerce plans.
- Monitor and analyze eCommerce performance, providing regular reporting, insights, and recommendations for optimization.
- Support continuous improvement of digital tools, platform capabilities, and operational processes to enhance eCommerce efficiency and customer experience.
Job Qualifications
- 3-5+ years experience in ecommerce, digital marketing, key account management.
- Strong understanding of e-commerce / digital
- Experience in working with online marketplaces such as Lazada, Shopee, TikTokShop etc.
- Experience in building & managing online business for direct store (.com) as well as shop-in-shop in marketplaces or retail.com is strongly preferred
- Deep understanding and management of all e-Commerce metrics
- Expertise in both strategy & plan development, as well as execution of demand generation, e-merchandising and marketing programs to drive growth
- Hands-on knowledge of best practices in lead generation and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
- Strong Leadership and Teamwork capability • Follow through and work with discipline to execute a mission on time with accuracy
- Self-driven, highly motivated, and comfortable interacting at various levels of an organization, up to senior management,
- Experience in driving strong customer partnerships
- Individual who thrives in an entrepreneurial and rapidly changing environment
