Ecommerce Growth Specialist - Dotcom
Location: Petaling Jaya, Malaysia
Employment Type: Full-time
About The Company
Our client is an established e-commerce brand in the lifestyle retail space, dedicated to delivering exceptional digital shopping experiences. Backed by a strong focus on digital storefront strategy and conversion optimization, the company continues to expand its online footprint.
About The Role
We are looking for a data-driven Ecommerce Growth Specialist - Dotcom to own storefront operations and drive Conversion Rate Optimization (CRO) strategies. In this role, you will manage daily e-commerce updates on Shopify, execute A/B testing programs, analyze behavioral analytics, and liaise with agency partners to maximize conversion rates and customer engagement.
Key Responsibilities
- Maintain and monitor the daily operations of the Shopify storefront, ensuring a polished, fast, and high-performing user experience across all devices.
- Monitor Shopify channel dashboards and sales reports, executing daily hygiene checks across homepage, collection, and product pages.
- Create, publish, and update homepage content, product listings, banners, and promotional copy in collaboration with creative and product teams.
- Identify, troubleshoot, and resolve site bugs, UX bottlenecks, and storefront performance issues.
- Monitor CRO analytics including heatmaps, scroll maps, session recordings, and customer feedback to identify growth opportunities.
- Ideate, plan, and execute CRO experiments across web UX, messaging, site layout, and CTAs.
- Build, QA, and analyze CRO tests using experimentation platforms (e.g., Convert, Intelligems, Shoplift).
- Manage and liaise with external CRO agency partners to align on testing roadmaps and strategic optimization goals.
Requirements
- 3 to 4 years of hands-on experience managing Shopify or comparable e-commerce platforms.
- Practical experience utilizing CRO tools such as Convert, Intelligems, Shoplift, or Google Optimize.
- Strong analytical skills with proficiency in GA4, Shopify analytics, and data visualization platforms.
- Deep understanding of e-commerce customer journeys, UX best practices, and digital conversion strategies.
- Working knowledge of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) principles.
- Experience leveraging AI tools (e.g., ChatGPT, Gemini) for content generation and data analysis.
- Meticulous attention to detail with proactive problem-solving abilities.
- Bonus: Knowledge of HTML/CSS, Shopify Liquid, or tools such as Figma, Notion, and ClickUp.
