Do you believe a beautifully crafted email can make someone's day Do you dream in subject lines, think in flows, and secretly get excited about open rates If yes, we might just be your inbox soulmate.
We're BloomThis — Malaysia's most stylish online florist and gifting brand — and we're on the lookout for an Email & Retention Marketing Executive to own the art and science of how we connect with our customers post-click. You'll be the one behind our email, WhatsApp, and loyalty campaigns — planning, building, testing and optimising every touchpoint to make our customers feel seen, celebrated and eager to come back.
This role is perfect for someone who's got both a designer's eye and an analyst's brain — you know what makes a message beautiful and what makes it convert. If you're organised, creative, detail-obsessed and genuinely curious about how great brands build customer relationships that last — this might be the role for you.
Responsibilities
- Manage and execute BloomThis email, WhatsApp and loyalty programs, including; creating/segmenting lists, building layouts, tagging links, scheduling comms and setting up tests
- Improve email & retention KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, lifetime value as well as specific business goals around individual campaigns
- Research new email & retention marketing strategies
- Plan monthly email & WhatsApp marketing calendars
- Plan, build and setup email & WhatsApp acquisition/lead gen campaigns
- Plan, build and setup email & WhatsApp flows/automations
- Plan, build and setup email & WhatsApp campaigns weekly
- Test new email & WhatsApp strategies (A/B tests)
- Generate weekly/monthly email & WhatsApp performance reports
- Analyse email & WhatsApp performance weekly
- Brainstorm product & campaign ideas with the team
Requirements
- 1-2 years of experience as an email/retention marketer for an e-commerce brand/email agency
- BA in mass comms or related field
- Highly creative, imaginative and curious
- Experience in Klaviyo, WATI or other ESPs
- Strong understanding of email/whatsapp best practices
- Knowledge of e-commerce email/whatsapp strategy and creation
- Experience working on an e-commerce email/whatsapp program
- Strong analytical skills and ability to use data to optimize
- Strong communication and organizational skills and attention to detail
- Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams
- Passion for continuous improvement
