Email Marketing Coordinator

The Email Marketing Coordinator is responsible for the end-to-end execution and optimization ofTradingPRO'semail and lifecycle programs. The role will plan, build, test, and report on campaigns that drive verification (KYC), first-time deposit (FTD), trading activation, and retention, while maintaining best-in-class deliverability and regulatory compliance.

Key Responsibilities

Campaign Management:Plan, produce, and deploy newsletters, promotions, product/feature announcements, education series, contests, and service notices according to an agreed calendar and SLAs.

Lifecycle Automation:Design and maintain automated journeys (welcome, KYC completion, FTD nudges, onboarding, reactivation/win-back, churn prevention, loyalty/referral).

Segmentation & Targeting:Build segments by acquisition source, geo/language, trading platform (e.g., MT4/MT5), lifecycle stage, and engagement; apply dynamic content and conditional logic.

Testing & Optimization:Execute structured A/B tests (subject line, send time, creative, offer, CTA). Document hypotheses, results, and next actions.

Deliverability & List Health:Manage domain authentication (SPF/DKIM/DMARC), warm-ups, suppression rules, bounces/complaints, and inbox placement; uphold list hygiene standards.

Compliance & Governance:Ensure adherence to GDPR, CAN-SPAM, CASL, PDPA, and applicable financial-services disclosures; implement double opt-in and clear unsubscribe mechanisms.

Analytics & Reporting:Track and report performance (delivery, opens, CTR, conversion to KYC/FTD, re-deposit, revenue contribution). Maintain UTM discipline and campaign documentation.

Stakeholder Collaboration:Coordinate with Growth for offers, Product for releases, Design/Content for assets, and Customer Support/Compliance for mandatory communications.

Template & QA:Build and maintain responsive HTML/CSS templates; conduct pre-send QA and rendering tests across major clients/devices (e.g., Litmus/Email on Acid).

Qualifications

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

13+ years of hands-on email or lifecycle marketing experience; fintech/brokerage/trading background preferred.

Proficiency with one or more ESP/CRM platforms (e.g.,Klaviyo, Mailchimp, SendGrid Marketing Campaigns).

Working knowledge ofHTML/CSS for emailand modular template systems.

Practical understanding of deliverability concepts and tooling.

Excellent written English; additional languages are an asset.

Competencies

Results-oriented with high attention to detail and accuracy.

Ability to manage multiple deadlines in a regulated environment.

Clear written communication and stakeholder management.

Data-driven decision making and disciplined experiment design.

Ownership mindset and reliable execution.

Key Performance Indicators (KPIs)

Deliverability:98% delivery; spam complaint rate 0.1%.

Engagement:Open rate and CTR targets by program, with quarter-over-quarter improvement.

Activation:Conversion lift to KYC completion and FTD.

Retention:Increase in reactivation and trading frequency among dormant cohorts.

List Health:Net subscriber growth; reduction in inactive/unengaged ratio.

Tools & Environment

ESP/CRM (as above),Mailchimp,SendGrid, Figma/Canva, basic HTML/CSS; familiarity with MT4/MT5 back-office integrations is beneficial.