Oversee the planning, execution, and evaluation of all below-the-line (BTL) events in collaboration with multiple agencies. Ensure that each event aligns with brand objectives and marketing strategies.
Manage a variety of events, including but not limited to roadshows, product launch, auto show, media test drives.
Build and maintain strong relationships with various agencies and vendors. Ensure that all partners are aligned with the event vision and deliver on time and within budget.
Develop and manage event budgets, tracking expenditures to ensure financial objectives are met without compromising quality.
Evaluate the success of each event through key performance indicators (KPIs) and attendee feedback. Use insights to refine future strategies and improve overall event execution.
Work closely with marketing, sales, and product teams to ensure cohesive messaging and branding across all events.
Brainstorm and implement innovative event concepts that captivate audiences and enhance brand recognition.
Take charge of on-site operations during events, ensuring that everything runs smoothly and addressing any issues that arise promptly.
Prepare detailed reports post-event, highlighting successes, areas for improvement, and recommendations for future events.
Stay informed about industry trends and emerging event technologies to continuously elevate the quality and effectiveness of BTL events.
Requirements:
Bachelor's degree in Marketing, Communications, Event Management, or a related field.
Minimum of 5 years of experience in event management or marketing, with a strong emphasis on BTL events.
Proven track record of successfully managing diverse events such as product launches, roadshows, and trade shows.
Strong organizational and multitasking abilities, with experience in managing multiple events simultaneously.
Able to converse in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.
Ability to think creatively and develop unique event concepts that resonate with target audiences.
Strong attention to detail, ensuring that all aspects of event planning and execution are meticulously managed.
