Who we are:
ROOTS & DEX Group is an integrated marketing agency. Our philosophy is simple - to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS Malaysia provides expertise in creative services, brand activation, relationship marketing, and brand management. We work very closely with our network partners in PR (ROOTS PR) and digital marketing (DEX) to drive the integrated strategies that we develop for our clients.
In a Nutshell:
The Events & Activation Manager will lead the strategy, planning, and execution of high-impact local and regional events, including B2B conferences, product launches, summits, and B2C activations. Provide strong leadership by guiding junior team members, fostering a high-performing team, and ensuring operational excellence across every project. Serve as the key liaison with clients, vendors, and internal teams, managing end-to-end delivery and ensuring flawless execution. Ideal for a proactive, hands-on manager who thrives in fast-paced environments and is passionate about elevating event experiences regionally.
What you'll do:
- Lead the planning and execution of various event types — B2B conferences, corporate meetings, summits, product launches, and B2C activations.
- Manage event budgets, making strategic decisions to optimise costs and deliver high-quality experiences.
- Serve as the primary liaison between clients, internal teams, vendors, and stakeholders, ensuring alignment and smooth communication.
- Oversee event logistics, incl. venue, manpower, creatives, AV, agenda, registration, accommodation, transportation, and catering, while delegating and empowering your team.
- Provide on-site leadership, troubleshoot challenges in real-time, make critical decisions, and ensure flawless execution.
- Mentor and guide junior team members, fostering a high-performing, collaborative culture.
- Prepare, review, and maintain event documentation including agendas, run sheets, floor plans, and post-event reports.
- Lead client meetings and presentations, translating business objectives into actionable event strategies and proposing integrated solutions.
- Develop and refine SOPs and workflows to improve efficiency, consistency, and scalability across events.
- Conduct post-event evaluations, gather feedback, and implement improvements to continuously raise standards.
What you have:
- Bachelor's degree in Hospitality, Marketing, Event Management, Communications, or a related field with minimum 4 years working experience. Past experience in regional events or M.I.C.E events is highly desirable.
- Have your own transportation and valid driving license.
- Highly organized and detail-oriented.
- Strong communicator, presenter and natural collaborator with internal and external stakeholders
- Strong leadership skills with the ability to motivate, mentor, and guide teams while driving successful event outcomes.
- Curious, proactive and always eager to learn and grow
- Creative thinker with a problem-solving attitude.
- Energized by challenges and thrives in dynamic, fast-paced environments.
- Positive energy and a get things done mindset.
- Proficient in G-Suite/MS Office; experience with event/ project management tools
- Willingness to work evenings, weekends, and travel for events.
Proficiency in English & Bahasa Malaysia, additional language proficiency would be a plus point!
