We are looking for a creative, organized, and proactive Executive - Advertising & Promotions to support our mall's marketing initiatives, events and promotions.
Job Descriptions:
1. Event & Campaign Planning
- Assist in the development, execution, and coordination of marketing campaigns, festive celebrations, roadshows, and promotional events to increase mall footfall and tenant sales. Prepare detailed campaign timelines, work plans, and manage event logistics from setup to teardown.
2. Tenant & Stakeholder Engagement
- Liaise and coordinate with mall tenants to gather promotional materials and encourage participation in campaigns. Work closely with sponsors, media partners, agencies, performers, and vendors to ensure smooth execution of campaigns and events.
3. Marketing Collateral & Content Briefing
- Develop content and creative briefs for designers and agencies for both ATL & BTL marketing materials. Review artwork, promotional materials, and campaign deliverables to ensure branding consistency and quality standards are maintained.
4. Reporting & Analysis
- Monitor, track, and prepare post-mortem reports for all campaigns and events, including ROI, tenant participation, shopper engagement, social media performance, and footfall analysis. Provide recommendations and improvement plans for future campaigns.
5. Budget Management
- Assist in preparing budget estimates, tracking expenses, obtaining quotations, processing documentation, and ensuring cost control for all promotional activities and events.
6. Operational Coordination & Compliance
- Coordinate closely with internal departments such as Operations, Concierge/CSO, Leasing, Finance, and Security to ensure smooth event execution. Ensure all setup works, permits, safety requirements, and operational guidelines are complied with.
7. On-Ground Event Execution
- Supervise event setup, rehearsals, live event operations, crowd flow, and dismantling activities to ensure events are executed smoothly and according to approved timelines and standards.
8. Market Research & Partnership Development
- Keep updated with market trends, competitor activities, and emerging event concepts. Assist in identifying potential collaboration opportunities with brands, schools, tourism partners, media, and external organisations to enhance mall campaigns and shopper engagement.
Additional Exposure (Awareness Only – Casual Leasing Team)
- The Events Executive may occasionally coordinate with the Casual Leasing Team and should have basic awareness of casual leasing operations, including promo space, advertising space, push carts, vending machines, and convention centre rentals to support overall A&P revenue objectives when required.
Job Requirements:
- Bachelor's Degree or Diploma in Marketing, Mass Communication, Event Management, Business Administration, or a related field.
- 3–5 years of relevant working experience in mall marketing, retail promotions, or event coordination. Fresh graduate is encouraged to join too!
- Prior experience in shopping mall or retail industry is highly preferred.
- Skilled in managing multiple events and promotions from planning to execution with attention to timelines, cost, and quality.
- Excellent interpersonal and communication skills to work effectively with tenants, vendors, and internal departments.
- Good understanding of digital platforms, media placement, and ability to collaborate with design teams for creative output.
- Position is based in Paradigm Mall JB.
Your Benefits!
- Competitive Remuneration Package
- Subsidies Parking Season Pass
- Vibrant Working Culture
- Exciting Festive Season Celebration
- Insurance Coverage
- Career Development
- Employee Discount
