Executive, Content Producer

Job Description

Core Role:
Lead and execute social media + product campaign content, from ideation to final output and also appear as a talent when needed to bring stories to life.

Pre-Production

• Turn campaign/product briefs into social-first content ideas

• Plan shot list, script, and storytelling flow (Reels/TikTok/Shorts)

• Align creative direction with branding & marketing team

Production

• Direct shoots (hook-driven, vertical-first content)

• Guide talents and ensure storytelling is captured well

• Step in as talent/on-camera presence when required

• Ensure all key visual angles are covered

Post-Production

• Guide editing direction (pacing, music, transitions)

• Ensure content fits platform behaviour + brand tone

• Support captions, hooks, and CTAs (engagement & conversion)

Performance Focus

• Monitor content performance (reach, saves, engagement)

• Optimise future content based on insights

Key Focus

• Social-first storytelling

• Strong product campaign execution

• Ability to switch between producer + on-screen talent

• Fast, relevant, high-performing content creation

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.