Key Responsibilities
- Own end-to-end tracking implementation across platforms (web & landing pages)
- Set up and maintain: Google Tag Manager (GTM), GA4 event tracking & conversions, Meta Pixel &
- Conversions API (CAPI) with proper deduplication.
- Define and document event taxonomies, UTM structures, and conversion logic
- QA and debug tracking issues using tools like Tag Assistant, Events Manager, and browser dev tools
- Ensure tracking is privacy- and consent-compliant
- Build dashboards and reports that translate data into clear business insights
- Set up and manage performance campaigns across: Meta (Facebook & Instagram), Google Ads (Search,Display, YouTube, PMax) , TikTok Ads, X(formerly known as Twitter)
- Implement proper naming conventions, audiences, and campaign structure
- Launch, monitor, and optimise campaigns based on performance data
- Run structured A/B tests on creatives, audiences, and landing pages
- Analyse funnel performance from impression to conversion Identify drop-offs, inefficiencies, and scaling opportunities
- Provide actionable recommendations backed by data (not vanity metrics)
- Work closely with content teams to guide performance-driven content iterations
- Support performance reporting for internal stakeholders and leadership
Requirements
2+ years of hands-on experience in performance or digital marketing
- Strong experience with:
- GA4, GTM, Meta Pixel & CAPI
- Deep understanding of attribution, measurement limitations, and signal loss
- Paid ads setup on Meta, Tiktok, and Google Ads (X optional)
- Solid analytical skills confident working with large datasets
- Good Excel / Google Sheets skills (pivot tables, formulas)
MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my
All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).
The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company's motto of Always Low Prices.
