Executive/Senior Executive, SME Strategic Event & Partnership

CTOS Digital is a key player in ASEAN credit reporting landscape, enabling digital credit solutions through strategic investment and innovation. We empower individual and business with the confident to make sound credit decision through access to data and insights at greater ease and speed.

Are you passionate about creating exceptional event experiences, fostering strategic partnerships, and helping SMEs grow

As a Senior Executive, SME Strategic Event & Partnership, you will be responsible to drive the success of our flagship CTOS SME Biz Day event series. The role is pivotal in integrating go-to-market (GTM) strategies with event planning and execution, ensuring that the event delivers an exceptional experiences. You will coordinate the event from sponsorships, speaking slots, GTM activities, aligning internal cross-functional support and strategic partnerships.

Here's How You Will Add Value:

GTM Planning & Execution

• Develop and execute a comprehensive GTM strategy for CTOS SME Biz Day, aligning event objectives with commercial goals.
• Conduct market research to enhance event details, content and overall experiences.
• Collaborate with marketing, sales, product, and customer success teams to ensure unified messaging and seamless customer journeys before, during, and after the event.

Event Strategy

• Work with marketing and event organizer for all event collaterals and marketing materials.
• Support digital online presence for events outreach. This includes:
• Blog posts, speaker spotlights, video teasers, social media posts, and newsletters to drive event participation.
• Event landing sites and social media channels.
• Oversee end-to-end event logistics, including venue coordination, program scheduling, speaker engagement, and exhibitor management for all SME Biz Day locations.
• Leverage digital tools and platforms for event registration, attendee engagement, and post-event follow-up.

Data Analytics

• Analyze attendee data and feedback to optimize event content and future GTM initiatives.
• Prepare post-event reports with actionable insights and recommendations for improvements.
• Assist in preparing insightful presentations and performance report updates to internal stakeholders, to showcase event effectiveness and impact.

Stakeholder Engagement

• Foster relationships with government agencies, industry associations, sponsors, and key partners to enhance event value and reach.
• Coordinate post-event communication strategies, including personalized follow-ups and tailored offers to nurture leads and drive conversions.

Strategic Partnerships

• Identify strategic partners (including industry, government, associations) to collaborate.
• Develop and execute targeted outreach campaigns drive with measurable outcomes.

What you'll need to succeed:

Qualifications

• Degree in related field.
• Proven track record of planning and executing large-scale events with measurable business impact.
• Excellent project management, communication, and cross-functional collaboration skills.
• Analytical mindset with experience in using data to inform decision-making and measure ROI.
• Ability to travel for roadshow events as required.

Work Experience

• 2-3 years of experience in business and event outreach.

Knowledge, Skills & Competencies

• Must be able to converse in English, Malay and Chinese fluently.
• Added advantage for candidate with written Mandarin ability.
• Ability to thrive in a fast-paced, dynamic environment.
• Fast learner and forward looking.
• Ability to prioritize, multi-task and work independently.