Job Summary
Responsible for planning, coordinating, and executing marketing initiatives to increase brand awareness, customer engagement, and sales performance across all outlets. This role will do social media management, promotional campaigns, events, partnerships, and brand communication to strengthen the company's market presence.
Mandarin proficiency and familiarity with the Dianping platform will be an added advantage, as the role involves supporting business development and marketing initiatives targeting Mandarin-speaking customers and audiences.
Key Responsibilities
1. Marketing & Brand Management
- Develop and execute marketing plans and promotional campaigns to drive sales and customer traffic.
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Monitor market trends, competitor activities, and customer preferences to identify business opportunities.
- Support the launch of new outlets, products, and seasonal campaigns.
2. Social Media Management
- Manage and maintain the company's social media platforms, including Facebook, Instagram, TikTok, Xiaohongshu, and other relevant channels.
- Plan and create monthly content calendars aligned with marketing objectives.
- Develop engaging content such as photos, videos, reels, stories, and promotional posts.
- Monitor social media performance and provide regular reports on engagement, reach, and campaign effectiveness.
- Respond to customer inquiries, comments, and reviews in a professional and timely manner.
- Collaborate with influencers, content creators, and media partners to enhance brand visibility.
3. Event & Activation Management
- Plan, organize, and execute marketing events, roadshows, outlet openings, festive celebrations, and promotional activations.
- Work closely with operations teams to ensure smooth event execution.
- Build relationships with business partners, shopping malls, media agencies, and community organizations for collaborative events.
4. Marketing Administration & Reporting
- Coordinate with external agencies, designers, photographers, and printers for marketing projects.
- Maintain marketing budgets and ensure proper documentation of expenses.
- Prepare monthly marketing reports, campaign analyses, and performance presentations.
- Assist in developing annual marketing strategies and budgets.
Job Requirements
- Bachelor's Degree or Diploma in Marketing, Business Administration, Mass Communication, Public Relations, or related field.
- Minimum 3–5 years of marketing experience, preferably in the F&B, retail, hospitality, or lifestyle industry.
- Experience in managing social media platforms, digital marketing campaigns, and event management.
- Strong knowledge of social media marketing and content creation.
- Excellent event planning and project management skills.
- Familiarity with Meta Business Suite, TikTok Business, Google Analytics, and digital advertising platforms.
- Strong communication, presentation, and interpersonal skills.
- Creative, proactive, and result-oriented mindset.
