Description
We are seeking a dynamic Fashion PR Executive to join our team at City Fashion School. The ideal candidate will have 1-3 years of experience in public relations, with a passion for fashion and a keen understanding of the media landscape.
Responsibilities
- Develop and execute PR campaigns to promote the City Fashion School and related events.
- Coordinate media coverage, press releases, interviews, and publicity activities.
- Organise fashion shows, exhibitions, industry talks, and promotional events.
- Manage social media content, influencer collaborations, and digital engagement initiatives.
- Build and maintain relationships with media agencies, fashion brands, industry partners, and key stakeholders.
- Create compelling content including articles, press statements, success stories, and promotional materials.
- Monitor campaign performance and prepare reports on media exposure and brand visibility.
Skills and Qualifications
- Bachelor's Degree in Public Relations, Mass Communication, Marketing, Fashion Management, or related field.
- 1–3 years of experience in PR, marketing, communications, fashion, or event management.
- Proficient in using social media platforms for brand promotion
- Ability to build and maintain relationships with media contacts
- Strong organizational skills and attention to detail
- Creative thinking and problem-solving abilities
- Mandarin speaker is required. You will be responsible for collaborating with partners, media and institution in China
