We are looking for a proactive and technically skilled Field Application Engineer (FAE) to support our customers across electronic components and consumer battery product lines in Penang.
As a distributor partner to leading global brands, the FAE plays a vital role in bridging manufacturers, sales teams, and customers, providing design-in support, product selection guidance, and application solutions that ensure successful implementation of both component and battery technologies.
Key Responsibilities
1. Technical Support & Design-In
- Provide technical consultation and design recommendations for semiconductors, passives,sensors, and batteries.
- Support customers through design evaluation, circuit optimization, and component selection.
- Conduct performance testing, validation, and failure analysis for components and batteries in customer designs.
- Offer cross-product integration advice e.g., matching battery characteristics with power ICs or energy management circuits as well as recommending cross for LED replacements
2. Pre-Sales & Customer Engagement
- Partner with the sales team to identify customer needs and propose suitable solutions from various principal lines.
- Deliver technical presentations and demos to customers and internal staff.
- Prepare and present application notes, reference designs, and training materials to accelerate customer adoption.
3. Liaison Between Principals & Customers
- Act as the technical interface between customers and multiple principal brands.
- Collaborate with manufacturers Quality teams and Products teams for complex technical support including quality escalation and de-escalation.
- Provide customer feedback to suppliers for product improvement and roadmap alignment.
- Coordinate with logistics and product management for sample evaluation and technical documentation.
4. Market Intelligence & Trend Analysis
- Monitor market developments in IoT, wearables, automotive, and industrial electronics.
- Track advances in battery chemistry, power management, and low-power designas well as optoelectronics applications.
- Provide reports and technical insights to management and principals to guide strategy.
Qualifications
- Bachelor's degree or higher in Electrical/Electronic Engineering, Materials Science, or related field.
- 37 years of experience in application engineering, technical sales, or electronics/battery applications.
- Strong knowledge in:
- Microsoft Office suit of applications especially in Excel application.
- Battery selection, charging/discharging principles, and safety certification standards.
- Optoelectronics LED both the visible and invisible frequency range, photo-transistors, photo-diodes, optocouplers
- Excellent presentation and communication skills with a customer-oriented mindset.
What We Offer
- Exposure to multiple top-tier global brands across the electronics and battery ecosystem.
- Opportunity to work closely with design engineers, OEMs, and manufacturing partners.
- Strong technical training programs from principal suppliers.
- Competitive salary, performance incentives, and career growth within the regional distribution network.
Ability to speak in Mandarin and English
