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Role
Duties & Responsibilities
Strategy
- To strategize the 360 Implementation that encompasses full PDCA cycle of accountability; Plan, Develop, Control and Action to ensure the achievement of short- and long-term Revenue and Gross Profit Target for the portfolio
- To drive a successful, profitable, and sustainable Innovation strategies that befit the MARU brand positioning.
- To develop and activate effectively and efficiently 6 PS; Products, Promotions, Place, Price, People (Handling, Storage & Display Planogram) and Positioning for the offerings.
- To continuously sharpen strategies with consistent scanning of the competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio Trend.
- To develop strong relationship with parties that delivers win-win collaboration.
- To strategically collaborate with peers in Fresh Food and Brand Marketing to build strong sustainable Transaction Count and Ticket Size
- To secure back income from Suppliers through Supply Agreement/TTA and put in place clauses to protect the interest of the business
- To contribute towards the preparation of Annual Budget in conjunction with the superior
Operations
- To develop the innovation and plan the sales vs target, recovery of sales on any shortfalls and mitigation plan.
- To conduct range reviews and undertaking continuous improvement of the product offering through effective range analysis.
- To develop 3 months rolling forecast, in conjunction with Marketing Thematic Plan.
- To keep abreast of the current market trends, customer requirements and competitor activities to identify market opportunities
- To create new item code for every NPD and maintain the necessary master file and system updates for items, including combo & promotion settingTo evaluate promo mechanism and create effectives promotions with effective ROI on promotions, where applicable.
- To track promo performance on a timely basis and quantify the contribution of NPD to overall Category Sales
- To visit stores consistently and perform market research on market trends and competitor analysis.
- To create effective relationships with outlet staff through regular touch points.
- To ensure Maru brand image are upheld through every planning and execution.
- Support brand expansion plans
- Any other ad hoc tasks assigned by Superior or Management
People
- To be a strong team player
Job Requirements
Must have:
- Min 4 - 5 year(s) of working experience in Bakery category management.
- A creative mind to innovate and drive new products and platforms within product categories to help drive the business growth.
- Promotion planning capability highly desirable and must be able to work independently.
- Strong problem-solving capability.
Good To Have
- Good communication skills, both written and verbal.
- Result oriented, able to work at a fast pace, multi-task and tight deadlines environment.
