Global Content Marketing Director

It's never been a more exciting time to join Vistra.

At Vistra our purpose is progress. We believe that our clients have the power to change the world and to do great things for global progress, and we exist to remove the friction that comes from the complexity of global business – to help our clients achieve progress without friction.

But progress only happens when people come together and take action. And we're absolutely committed to building a culture where our people can do just that

We have an exciting opportunity for you to join our team as Global Content Marketing Director . Reporting to the SVP, Brand and Digital Experience, this full-time role is based in Malaysia and offers regional coverage, allowing you to make a significant impact to our growth.

Purpose of Role

A visionary and commercially driven Global Content Marketing Director, responsible for building a centralised content engine from the ground up. This role owns the strategy, production, and governance of content across the entire brand and marketing ecosystem, serving two equally important goals: generating demand and building brand equity. Acting as the single editorial authority across the organisation, this leader will define and execute the global content marketing strategy, establish editorial standards, and ensure every piece of content is strategically sound, on-brand, and produced efficiently.

Scope

Acting as the strategic bridge between Brand, Digital & Demand Generation, Sales, and Regional Marketing teams, this role is responsible for building and running the content production engine, setting the editorial standard for tone of voice, narrative quality, and brand consistency across all output. The role operates a client-service model with Marketing, receiving campaign briefs, delivering content against agreed timelines and SLAs, and reporting on performance. Direct reports include a Content Writer and a Digital Content Creator, with an external roster of freelancers and agencies to scale output.

Key Responsibilities

1. Content Strategy & Vision

• Define and own the global content marketing strategy and roadmap, setting clear goals and KPIs (organic traffic, engagement, MQLs, pipeline influence) aligned to both brand-building and demand-generation objectives.
• Develop comprehensive content frameworks including topic clusters, pillar content, editorial calendars, and distribution strategies aligned with buyer intent and commercial goals.
• Identify and develop 3–5 core content pillars per product/solution area to guide all content creation, PR, and thought leadership efforts.
• Stay ahead of content marketing trends, emerging formats (interactive media, video, podcasts), and platform algorithm changes to future-proof performance.
• Translate complex solutions into clear, compelling narratives and value propositions that resonate across the full buyer journey.
• Set and enforce the editorial standard across the organisation, including tone of voice, narrative quality, and brand consistency, ensuring no content goes to market without meeting brand standards.

2. Content Creation & Production

• Build and run the content production engine, from brief intake and ideation through creation, approval, publication, and performance measurement, with standardised briefing processes and agreed SLAs serving multiple internal stakeholders.
• Lead the development of high-quality content assets including blog posts, whitepapers, eBooks, case studies, video scripts, webinars, infographics, and thought leadership pieces.
• Develop and maintain a content library that supports the full funnel (awareness → consideration → decision), identifying and filling gaps based on buyer persona needs.
• Collaborate with Solutions teams (EMS / TAS / PHR / GI) to ensure content aligns with solution positioning, messaging frameworks, and ICP needs.
• Develop content that directly supports sales enablement, including case studies, battlecards, solution briefs, and pitch decks, in collaboration with Solutions and Regional Marketing teams.

3. Content Distribution & Amplification

• Develop and execute multi-channel content distribution strategies across owned, earned, and paid media (website, email, social, syndication, PR).
• Drive organic growth through content-led SEO strategies, working closely with SEO and Digital teams to optimise content for search visibility and lead capture.
• Contribute to a consistent organic social media presence, providing strategic content inputs for LinkedIn and other relevant platforms (minimum 8–10 posts per month).
• Partner with Demand Generation to embed content into nurture sequences, ABM campaigns, and full-funnel marketing programmes.

4. Team Leadership & Cross-Functional Collaboration

• Lead, develop, and mentor a Content Writer and Digital Content Creator, defining clear roles, responsibilities, and growth paths while building a team culture of high standards, creative ambition, and operational discipline.
• Partner closely with Brand, Regional Marketing, Sales, and Solutions teams to ensure content supports GTM priorities and regional activation.
• Establish best practices, workflows, and governance for content development, approval, and publication.
• Manage an approved roster of external agencies, freelancers, and content partners to scale output, ensuring all external production meets brand standards and agreed SLAs.

5. Thought Leadership Content

• Partner with Corporate Communications to produce high-quality thought leadership content, positioning key leaders as industry voices through executive articles, opinion pieces, and positioning papers.

6. Performance Measurement & Optimisation

• Track and report on content marketing KPIs including organic traffic, engagement metrics, lead generation, pipeline influence, production velocity, SLA adherence, and utilisation.
• Implement content attribution models to measure contribution towards ACV and revenue targets.
• Conduct regular content audits and competitive gap analysis to continuously improve organic performance.
• Utilise data and insights to refine content strategy, formats, distribution channels, and editorial priorities.

Attributes / Technical Skills

• Deep expertise in storytelling, content marketing strategy, editorial planning, and multi-channel distribution.
• Experience with Account-Based Marketing (ABM) content strategies and personalised content at scale.
• Strong understanding of SEO, content-led organic growth, and digital marketing best practices.
• Experience working with common MarTech tools including headless CMS, CRMs, and AI.
• Strategic thinker with strong project management skills and attention to detail.
• Strong analytical skills with experience tracking and reporting on content KPIs (experience with BI tools, Google Analytics, and content analytics platforms is a plus).
• Highly collaborative and able to build strong relationships with cross-functional teams (Solutions, Sales, Marketing, CS, Executive Leadership).
• Experience managing and developing content teams, including freelancers and agencies.
• Comfortable operating in a global, matrixed organisation with regional stakeholders.
• Strong writing and editorial background with the ability to craft compelling narratives for diverse audiences and a sharp eye for quality.

Relevant Experience

• Proven experience (typically 8–12+ years) in B2B content marketing, with at least 3–5 years in a senior/director-level role.
• Demonstrated success in developing and executing global content strategies that drive measurable pipeline and revenue impact.
• Proven track record of building or scaling a content team and production workflow, ideally from early stage.
• Expertise in creating compelling thought leadership, editorial programmes, and multi-format content.
• Experience developing content across the full buyer journey, from awareness through to conversion and retention.
• Proven ability to align content strategy with commercial objectives and GTM priorities.
• Experience with content performance measurement, attribution, and data-driven optimisation.
• Track record of successful cross-functional collaboration in a global B2B environment.

Education and Professional Qualification

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• Master's degree or professional certifications in Content Marketing, Digital Marketing, or related disciplines are a plus.