We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance.
Duties & Responsibilities:
- Manage and execute CRM campaigns (covering email, Whatsapp, SMS, and push notification) in line with the overall marketing calendar and business goals.
- Create content, develop and execute strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
- Manage audience segmentation and ensure the delivery of personalized, market-specific content globally.,
- Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance.
- Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
- Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.
Job requirement
- Minimum 3 years of experience in CRM/marketing automation roles
- Fluency in English and Chinese (Mandarin) is required.
- Familiarity with Salesforce Marketing Cloud or HubSpot is a plus.
- Proven experience designing and managing data-driven, personalized marketing automation journeys, including ongoing testing and optimisation.
- Experience in creating responsive email templates using HTML and CSS.
