About the role
We're looking for a creative and digitally savvy Digital Marketing Executive to bring our property projects and corporate brand to life across the digital world. If you enjoy creating content, spotting trends, experimenting with digital campaigns and turning a property development into a story people want to know more about — this role is for you.
Key responsibilities
- Develop fresh, engaging and visually appealing content for social media, digital platforms and property campaigns
- Translate property developments into compelling digital stories, from project launches and showrooms to lifestyle content and behind-the-scenes moments
- Plan and execute creative digital marketing campaigns that build awareness, generate leads and support property sales
- Develop innovative ideas for videos, reels, social campaigns, digital activations and other creative marketing initiatives
- Stay ahead of social media trends, digital platforms and emerging content formats, and turn them into opportunities for the brand
- Work closely with Sales, Project, Branding and external creative agencies to turn ideas into impactful campaigns
- Monitor campaign performance, engagement, leads and digital analytics, and continuously improve approach
- Strengthen the Group's digital presence and ensure projects have a consistent, distinctive and memorable brand identity
About you
- Creative mind with a strong sense of visual storytelling
- Passionate about social media, digital marketing, content creation and property
- Ability to turn an ordinary idea into something people want to click, watch, share and remember
- Understanding of platforms such as Facebook, Instagram, TikTok, YouTube and other digital channels
- Good copywriting and communication skills
- Proactive, curious and not afraid to experiment with new ideas
- Ability to work independently while collaborating effectively with different teams
- Degree/Diploma in Marketing, Digital Marketing, Communications, Mass Communications or a related field
- Experience in property, real estate, lifestyle or agency marketing will be an added advantage
