As a
Group Brand Manager Nutrition, you will lead the strategic marketing efforts for assigned products, driving growth through effective campaign execution, cross-functional collaboration, and market analysis. You will play a key role in launching new products, optimizing performance, and ensuring alignment with both consumer and healthcare professional (HCP) expectations.
What You'll Do
- Lead product marketing activities including development, localization, pricing, and launch strategies.
- Execute consumer and trade campaigns (ATL & BTL) and monitor market share and sales performance.
- Utilize CRM and digital tools to identify market opportunities and consumer insights.
- Develop and implement marketing objectives and strategies for assigned products.
- Collaborate with cross-functional teams (sales, medical, regulatory, trade marketing, training, market research, finance, logistics, and external agencies) to ensure timely execution and KPI tracking.
- Prepare monthly sales forecasts and quarterly marketing budgets; monitor performance and adapt plans accordingly.
- Support product training and develop detailing materials for sales teams.
- Analyze product performance and customer feedback to drive innovation and improvements.
- Uphold ethical marketing practices and ensure compliance with Abbott's Code of Ethics.
Required Qualifications
- University degree in Business/Marketing, Mass Communication, Nutrition/Dietetics, or a related science field.
- 35 years of experience in nutrition or medical/OTC consumer marketing within healthcare or FMCG (pharmacy channel focus).
- Familiarity with ethical/HCP marketing is an advantage.
- Ability to multitask and operate in a regulated environment.
