Position Overview
Vita Green is accelerating its expansion across Southeast Asia, with a strong focus on Singapore and Malaysia and growing opportunities across Vietnam and other regional markets.
We are looking for a Growth Manager, SEA to drive the next phase of our digital growth. Reporting to the International Business Director, you will own the day-to-day growth agenda across our e-commerce ecosystem, turning consumer insights and performance data into scalable revenue growth.
You will lead growth across marketplaces, paid media, D2C, CRM, social commerce, and influencer channels, with a strong focus on customer acquisition, conversion, retention, and profitability. This is a highly hands-on role for someone who enjoys moving quickly, testing new ideas, challenging assumptions, and directly influencing business results.
Key Responsibilities
1. SEA Growth & Commercial Performance
- Develop and execute growth initiatives to increase revenue, market share, customer acquisition, and profitability across SEA.
- Identify growth opportunities by market, channel, product, and customer segment.
- Own key growth metrics including Revenue, GMV, CAC, ROAS, Conversion Rate, AOV, LTV, and customer retention.
- Translate business and consumer data into clear actions and commercial recommendations.
- Continuously evaluate channel performance and reallocate resources towards the highest-impact opportunities.
2. Marketplace Growth
- Drive growth across Shopee, Lazada, TikTok Shop, and other relevant marketplaces.
- Develop marketplace strategies covering merchandising, pricing, promotions, search visibility, sponsored solutions, and campaign participation.
- Lead major commercial moments such as 9.9, 10.10, 11.11, 12.12, Payday and category campaigns.
- Work closely with marketplace partners and KAMs to unlock traffic, visibility, co-investment, and growth opportunities.
- Analyze competitor activity and marketplace trends to identify opportunities to gain market share.
3. Performance Marketing & Customer Acquisition
- Lead performance marketing across Meta, TikTok, Google, and other relevant digital channels.
- Develop and optimize acquisition strategies based on CAC, ROAS, conversion, customer quality, and LTV.
- Work with creative and content teams to develop localized campaigns and creative concepts for SEA consumers.
- Continuously test audiences, creatives, offers, channels, and campaign structures to identify scalable growth opportunities.
- Identify underperforming campaigns quickly and optimize or reallocate investment accordingly.
4. D2C & Conversion Optimization
- Drive growth across regional Shopify/D2C storefronts.
- Identify opportunities across the customer funnel, from landing page and product discovery through checkout and post-purchase.
- Lead A/B testing across landing pages, product pages, pricing, bundles, promotions, payment methods, and checkout journeys.
- Improve Conversion Rate and AOV while reducing customer drop-off throughout the funnel.
5. Customer Retention & Lifecycle Growth
- Develop strategies to increase repeat purchase and Customer Lifetime Value.
- Build and optimize lifecycle journeys across Email, WhatsApp, SMS, and other CRM channels.
- Develop customer segmentation and personalized campaigns based on purchasing behavior.
- Identify opportunities for cross-sell, upsell, replenishment, bundles, and loyalty initiatives.
6. Influencer, Affiliate & Social Commerce
- Build and scale relationships with SEA creators, micro-influencers, affiliates, and social commerce partners.
- Develop UGC and creator-led strategies that can be leveraged across organic and paid channels.
- Identify high-performing creators and content formats and scale them based on commercial performance.
- Measure influencer and affiliate contribution based on measurable business outcomes rather than reach alone.
7. Data, Experimentation & Growth Optimization
- Build a culture of test, learn, and scale across SEA markets.
- Use GA4, marketplace analytics, advertising platforms, and internal sales data to identify growth opportunities.
- Develop hypotheses, run experiments, evaluate results, and scale successful initiatives.
- Conduct regular performance reviews and clearly communicate insights, opportunities, and recommended actions to senior management.
- Establish clear performance benchmarks and continuously improve the efficiency of the growth engine.
8. Regional Market Development
- Develop localized growth strategies based on the unique consumer behaviors, competitive landscape, and maturity of each SEA market.
- Support expansion into new markets by evaluating channel opportunities, consumer demand, platform dynamics, and go-to-market requirements.
- Balance regional scalability with local market relevance.
What We're Looking For
- Bachelor's degree in Marketing, Business, E-Commerce, or a related discipline.
- 4–7+ years of hands-on experience in digital growth, performance marketing, e-commerce, or a related field.
- Proven experience driving measurable growth across SEA markets, particularly Singapore, Malaysia, or broader ASEAN.
- Strong hands-on knowledge of Shopee, Lazada, TikTok Shop, Shopify, Meta Ads, TikTok Ads, and Google Ads.
- Strong understanding of e-commerce and growth metrics including CAC, ROAS, CVR, AOV, LTV, GMV, and profitability.
- Strong analytical and commercial mindset with the ability to translate data into business decisions.
- Comfortable working independently, testing ideas quickly, and making decisions in a fast-moving environment.
- Strong understanding of SEA consumer behavior and digital commerce trends.
- Experience working with influencers, affiliates, CRM, and social commerce is highly advantageous.
