Growth Marketing Manager

About Us

Everything we do, we are committed to help fast growing companies like yours build global teams. We do it with compliance, speed and world class HR advisory service. The way we empower businesses is by making our Employer of Record platform compliant, easy to use with transparent pricing, and world class HR solutions.

Role Overview

AYP Group is seeking a Marketing Manager to lead and scale our pipeline generation

engine across Asia Pacific.

This role sits at the core of our marketing function, with direct accountability for translating demand into qualified opportunities and revenue pipeline. You will drive targeted, highimpact initiatives across account-based marketing (ABM), campaign execution, and conversion optimisation, working in close partnership with Sales.

Key Responsibilities

Pipeline Generation & Conversion

• Own and deliver marketing-generated pipeline, with clear accountability for conversion across the funnel (MQL → SQL → Opportunity)

• Ensure marketing efforts are aligned to high-value accounts and qualified demand, rather than volume-based lead generation

• Partner closely with Sales to drive pipeline progression and deal velocity

Account-Based Marketing (ABM)

• Develop and execute targeted account-based marketing strategies across priority segments and key accounts

• Translate market insights and ICP definition into focused, high-conversion campaigns

• Coordinate closely with Sales on account engagement, messaging, and followthrough Campaign Strategy & Execution

• Lead the planning and execution of targeted, multi-channel campaigns, with a primary focus on LinkedIn and retargeting channels

Funnel Ownership & Conversion Optimisation

• Take ownership of the end-to-end marketing funnel, including: Traffic quality, Landing page effectiveness and conversion, Campaign performance and engagement

• Work closely with internal specialists to ensure alignment across acquisition and conversion

Sales Alignment & Commercial Impact

• Act as a strategic partner to Sales, ensuring strong alignment on: Target accounts and ICP definition and Campaign priorities and outreach strategy

• Participate in regular pipeline reviews and contribute to revenue-focused decision

making

Performance Tracking & Insights

• Establish clear visibility into marketing performance, including: Pipeline generated, Conversion rates across stages, Cost per customer aquisition

• Use insights to inform ongoing optimisation and strategic direction

Requirements

• 4–7 years of experience in B2B marketing, preferably within SaaS, professional services, or a related industry

• Demonstrated experience in campaign execution, performance marketing, or growth marketing

• Familiarity with account-based marketing approaches and targeted campaign strategies

• Strong analytical capability, with the ability to interpret data and translate insights into action

• Experience working in close collaboration with Sales team

Key Performance Indicators

• Marketing-generated pipeline value

• Conversion rates across funnel stages (MQL → SQL → Opportunity)

• Meetings secured with target accounts

• Campaign performance and efficiency metrics