Growth Marketing Manager

Company Description

Intlife is a smart home and energy management startup helpingproperty developers, township owners, and solar solution providersaccelerate energy savings, improve project ROI, and future-proof residential assets through an integrated IoT + energy platform.

We are transitioning fromfounder-led sales to scalable growthand are hiring ourfirst Growth Marketing Managerto build a measurable, revenue-driven demand engine.

Role Description

As theGrowth Marketing Manager, you will own and execute Intlife'send-to-end growth strategy fromICP definition and lead generation to sales-qualified pipeline.

This is ahands-on execution role, not a brand or communications position. You will work closely with founders and sales to turn marketing into areliable revenue driver.

Digital Growth & Conversion Assets

The role will lead performance-driven digital channels such as LinkedIn Ads, Google Search, and retargeting campaigns. They will also develop conversion-focused materials including case studies, one-pagers, and sales decks, while managing external creative vendors to support growth initiatives.

Exhibitions & Performance Events

Beyond digital, this role will execute ROI-focused exhibition strategies in PropTech, Energy, and Smart City sectors. Responsibilities include pre-event outreach, on-site lead qualification, structured post-event follow-up, and tracking measurable outcomes such as CPL, SQL conversion rates, and pipeline value generated.

CRM & Sales Alignment

The manager will own CRM setup and optimisation, including lead scoring, source attribution, and handover workflows. Working closely with founders and sales, they will continuously improve lead quality, refine messaging based on objections, and shorten sales cycles.

Analytics & Growth Optimisation

Finally, the role requires building a data-driven growth engine maintaining weekly dashboards (CPL, CAC, MQLSQL conversion, pipeline value), running structured experiments, and reallocating resources toward the highest ROI channels.

Qualifications

• 58 years of experience inB2B growth, demand generation, or performance marketing
• Proven experience runningexhibitions or trade shows with measurable ROI
• Background inSaaS, PropTech, Energy, IoT, or enterprise solutions
• Hands-on experience with:

Paid media platforms

Landing page optimisation

CRM systems

Analytics and reporting

• Comfortable working in a fast-paced startup environment