As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You'll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect.
Reporting to the Product & Growth Marketing Lead, you'll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth.
This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.
- Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys
- Develop and optimise automated communication flows across email, push, and in-app channels
- Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools
- Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases
- Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation
- Collaborate with Customer Success to drive specific adoption goals
- Run A/B tests, derive insights, and propose new strategies to increase retention and product utilisation
Requirements
- 2-4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus)
- Strong understanding of user journey design, segmentation, and behavioural triggers
- Comfortable with data able to interpret dashboards and draw insights to drive iteration
- Experience running experiments (A/B testing, growth loops, or funnel optimisation)
- A growth mindset: proactive in suggesting new lifecycle strategies, not just executing existing ones
- Ability to work cross-functionally and manage multiple stakeholders
- Have excellent written and verbal communication skills in English
- Data driven, results focused and always looking to improve things
Benefits
Why You'll Love Working With Us:
- Global company - work in a diverse environment with people from nearly 20 countries
- Generous leave policy - time off to rest and recharge
- Christmas week off - company-wide break during Christmas, separate from annual leave
- Birthday leave - enjoy a day off on your birthday
- Quarterly mental health days - one day off every quarter to focus on your wellbeing
- Flexible work arrangements - work in a way that suits your lifestyle and goals
- Work-life balance - a culture that values personal time and long-term wellness
- Medical coverage - comprehensive insurance for peace of mind
- Performance bonus - high performance is recognised and rewarded
- Development budget - annual allowance to support your professional development
- Mental health support - premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
- Socials and communities - regular non-work events/activities to connect and have fun together
