Job Description
Responsibilities
About the team
The Integrated Marketing Campaigns Team oversee owns and drives end-to-end country-level campaigns that accelerate GMV growth, merchant success, and user engagement.
This role sits at the intersection of commercial strategy, marketing execution, and cross-functional orchestration.
Key Responsibilities
1. Growth Marketing & Platform Campaign Strategy
- Lead the planning and execution of growth marketing initiatives to drive TikTok Shop GMV, user acquisition, and engagement in Malaysia.
- Develop and implement integrated marketing strategies for major platform campaigns (e.g., Double Day, Payday, Mega Sale campaigns).
- Identify key growth levers across traffic, creators, merchants, and platform incentives to maximize campaign impact.
2. B2C Marketing (Consumer Growth)
- Drive consumer-facing marketing strategies to increase awareness, traffic, and purchase conversion for TikTok Shop.
- Work closely with creator ecosystem teams to activate creator-led marketing initiatives including livestream and short-form content campaigns.
- Optimize campaign performance using data insights to improve conversion, engagement, and ROI.
3. B2B Marketing (Seller & Creator Ecosystem)
- Develop marketing initiatives to attract and educate sellers, brands, and creators to participate in TikTok Shop campaigns.
- Collaborate with merchant and creator operations teams to ensure strong ecosystem participation in platform campaigns.
- Support key industry programs that accelerate seller and creator growth within the marketplace.
4. Team Leadership & Stakeholder Management
- Lead and develop a team of 10 marketing professionals across campaign planning, partnerships, and content marketing.
- Collaborate closely with cross-functional teams including Category, Creator Operations, Commercial, Product, and Regional Marketing. break down collaboration barriers, and drive cross-departmental growth initiatives.
- Align local marketing strategy with regional platform priorities and campaign frameworks.ensuring consistency while adapting to Malaysia's local market characteristics.
5. Performance Management & Optimization
- Define success metrics for campaigns and marketing initiatives, including GMV contribution, traffic growth, conversion, and ROI.
- Use data insights to continuously optimize marketing strategies and improve campaign efficiency.
- Drive post-campaign analysis and develop learnings to inform future growth strategies.
Qualifications
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 4+ years of experience in growth marketing, growth marketing, or integrated marketing roles within eCommerce, tech platforms, digital marketplaces, or high-growth consumer internet companies.
- Proven experience leading large-scale marketing campaigns that drive measurable business growth (e.g., GMV, user volume, conversion rate improvements).
- Experience managing cross-functional stakeholders across commercial, product, and operations teams.
- Demonstrated experience managing and developing teams.
- Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Experience working in eCommerce platforms, marketplaces, or social commerce environments.
- Strong familiarity with creator marketing, influencer campaigns, or content-driven commerce.
- Experience managing mega campaigns (e.g., 11.11, 12.12, major sale events) and delivering measurable growth results.
- Experience working in fast-paced, high-growth technology companies.
- Familiarity with the Malaysia eCommerce market, consumer behavior, and local marketing trends is highly preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
