Job Summary
The GTM Project Analyst is responsible for leading and executing end-to-end product and campaign launches, from planning to post-launch review. The role ensures strategic alignment, operational readiness, and timely market delivery, working closely with cross-functional teams to achieve sales and launch KPIs.
Key Responsibilities
Campaign & Product Launch Management
- Manage seasonal launches, new product introductions, and IP-based campaigns from pre-launch to end-of-life.
- Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.
- Maintain centralized GTM trackers to monitor progress and ensure governance across functions.
- Provide clear, timely updates to stakeholders through dashboards and regular reporting.
Contingency Planning & Risk Management
- Identify risks early (e.g., supply delays, stock shortages) and drive mitigation plans.
- Serve as the central decision point for issue resolution and contingency planning.
Performance Tracking & Continuous Improvement
- Track sales and sell-through performance against KPIs; recommend and execute corrective actions.
- Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.
- Champion process improvements to enhance launch efficiency and effectiveness.
Job Requirements
- Bachelor's degree in Business, Marketing, Supply Chain, or related field.
- 5+ years experience in GTM, product launch management, or retail operations (FMCG/retail preferred).
- Proven record of delivering successful product or campaign launches.
- Strong project management skills with the ability to manage multiple launches.
- Excellent stakeholder management and cross-functional coordination.
- Analytical mindset with experience in KPI tracking and performance analysis.
- Proficient in project management tools (e.g., LARK, Asana, Trello) and MS Office.
MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my
All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).
The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company's motto of Always Low Prices.
