- Lead an exciting brand transformation
- Shape consumer experiences across markets
About Our Client
Our client is an iconic global consumer brand undergoing a significant evolution from a traditionally functional category leader into a modern, aspirational lifestyle brand. Backed by strong global investment, the business is focused on creating stronger emotional connections with consumers through elevated branding, fashion-led storytelling, digital engagement, and best-in-class retail experiences across every touchpoin
Job Description
- Lead the Brand Activation & Visual Merchandising function across Malaysia and Singapore.
- Champion the local execution of a major brand transformation, ensuring global brand vision is translated into culturally relevant and commercially impactful campaigns.
- Move the brand beyond transactional and promotional marketing towards fewer, bigger, and more meaningful stories that build brand desire and loyalty.
- Drive integrated brand campaigns across digital, social, PR, retail, CRM, and in-store channels.
- Leverage creators, influencers, and social platforms to position the brand firmly within the consumer's fashion and lifestyle world.
- Elevate visual merchandising standards to create inspiring and consistent brand experiences across stores and department store counters.
- Partner closely with sales, merchandising, regional marketing, digital, and CRM teams to drive awareness, footfall, conversion, membership growth, and sales performance.
- Lead agency and vendor relationships while managing marketing calendars, budgets, campaign performance, and continuous optimisation.
The Successful Applicant
A successful Head of Brand Activation & Visual Merchandising should have:
- Bachelor's Degree in Marketing, Business Administration, or a related discipline.
- At least 8 years of experience in brand marketing, ideally within retail, fashion, beauty, lifestyle, or consumer brands.
- Proven success in building brands, executing integrated campaigns, and driving consumer engagement.
- Strong understanding of modern brand storytelling, creator marketing, social media, and retail marketing.
- Experience translating regional or global brand strategies into successful local market execution.
- Commercially minded with strong analytical capabilities and business acumen.
- Inspirational leadership skills with the ability to influence cross-functional stakeholders.
- Passion for fashion, consumer trends, and creating memorable brand experiences.
What's on Offer
- Opportunity to lead one of the most exciting brand transformation journeys in the consumer lifestyle space.
- Regional leadership exposure with the chance to shape how consumers experience a globally recognised brand across Malaysia and Singapore.
If this role excites , we encourage you to apply.
Contact
Quote job ref: JN-082026-7091299
