Head Of Brand Development (Agency Experience)
- Opportunity to build a brand strategy ground up
- Opportunity to work with a fast evolving organisation
About Our Client
This opportunity is with a well-established and large organization in the Services industry. The company prioritizes innovation and excellence, offering an engaging environment for professionals to thrive and make a significant impact.
Job Description
- Develop and refine the brand platform, including brand idea, narrative, value proposition, personality, behaviours, and challenger positioning.
- Lead the creation of the brand world: tonality, aesthetic cues, design language, symbols, rituals, storytelling territories.
- Translate Gen Z insights, cultural trends, and competitive analysis into actionable brand opportunities.
- Build long-term brand roadmaps and communication territories to guide social, creative, marketing, and product teams.
- Partner with Product to ensure the brand is expressed meaningfully within the app experience.
- Create adaptable brand systems, including visual identity principles, tone of voice, content language, and motion/behaviour guidelines.
- Develop strategic playbooks for brand voice, creative territories, and high-level campaign direction, providing upstream foundations that downstream teams translate into content, formats, UGC systems, and creative execution.
- Ensure the brand evolves consistently while maintaining clarity and coherence across markets.
- Work directly with the CEO and CMO to translate business ambitions into long-term brand strategy and brand direction.
- Collaborate with Social, Content, Creative, Product, PR, and Partnerships to ensure strategic clarity and alignment, while leaving day-to-day execution to respective teams.
- Provide upstream brand thinking that guides GTM campaigns, in-app experience, and cultural initiatives, shaping overarching direction without managing operational rollout.
The Successful Applicant
A Successful Head Of Brand Development Should Have
- A degree in Marketing, Business, or a related field.
- Proven experience in building multiple brand strategy.
- Strong leadership and team management skills.
- Excellent analytical and strategic thinking abilities.
- Proficiency in understanding market trends and consumer behavior.
- Exceptional communication and interpersonal skills.
- A results-driven mindset with a focus on achieving organizational goals.
What's On Offer
- Opportunity to grow in a thriving organisation
- Opportunities to lead and shape brand strategies within a large organization.
If you are passionate about brand development and looking to advance your career in the Services industry, apply now for the Head of Brand Development position.
Contact: Vinosha Jothiraja
Quote job ref: JN-012026-6917260 
