Plan and execute national marketing campaigns for Malaysia, Singapore, and Cambodia (MSK).
Develop key national campaign assets, including videos and key visuals, in collaboration with external agencies.
Monitor and optimize national campaign performance across MSK markets.
Review and align with internal teams and departments to ensure marketing assets are consistent with the overall campaign strategy.
Strategize and plan long-term brand-building initiatives based on brand positioning for MSK.
Collaborate with marketing teams and cross-functional departments to ensure consistency with brand guidelines.
Generate key market insights among customers and non-customers through surveys and market research.
Manage LSM (Local Store Marketing) and creative team outputs for marketing materials.
Support the Operations team in developing strategies to recover and improve performance of declining stores.
Support New Product Development (NPD) processes, including new product launches, existing product improvements, and product discontinuation.
Assist Procurement in managing marketing-related stock and inventory.
Identify and explore new growth opportunities for the business.
Skills & Qualifications
Minimum bachelor's degree in any field.
6 years+ brand/marketing experience, consumer facing companies known for creating strong brand and emotional connections with customers.
A passion for the focus of food and developing inspired creative.
A genuine hunger to keep pushing the boundaries of marketing effort to drive same store sales, customer counts and franchise profitability.
Have the ability to deliver powerful storytelling in both traditional and new media channels. Exhibit a mindset to drive sales today, brand overtime with ongoing campaign and creative development and optimization.
Understand needs beyond marketing creativity including pricing, profitability, execution quality and analytical part of the marketing.
Full funnel media knowledge including traditional print/TV, digital and social paid, CRM and other owned media. With a focus on return on investment, ongoing optimization.
Full project management skills.
Obsession with weekly and daily results, flexibility to spin on a dime and adjust plans in motion to optimize sales.
National marketing management and execution experience within a Group framework.
Ability to plan and coordinate across whole marketing mix, including promotion, distribution, pricing and product.
Effective prioritization and management of channels to market (digital, store, activation partners).
Work with a center of excellence and shared services model requiring the ability to build and manage strong collaborative working relationship.
Strong experience in marketing effectiveness.
Proven digital and food marketing experience.
Has worked in a local market for a global business and understands stakeholder engagement protocols across geographies.
Creative development and filming understanding is a must.
