Your Tasks
Role Purpose
- Responsible for defining and executing the Watsons Malaysia strategy to deliver sustainable, profitable growth and long-term partnership.
- Ensure customer strategy is fully aligned with brand strategy, shopper marketing priorities, omnichannel ambitions, and overall sales objectives.
- Work closely with Marketing, Shopper Marketing, eCom, Supply Chain, and Finance to maximize brand communication, execution excellence, and commercial impact across all Watsons touchpoints (offline & online).
Key Accountabilities
Derive Business Strategy and Objective
- Own the end-to-end Watsons channel strategy and annual joint business plan.
- Translate company strategy into clear channel priorities, sales plans, and execution roadmaps.
- Contribute actively to broader sales, pricing, promotion, distribution, and customer retention strategies.
Customer-Oriented Leadership
- Develop and maintain senior-level strategic relationships with AS Watsons.
- Lead all commercial negotiations with Watsons, including trading terms, JBPs, promotions, and exclusivities.
- Act with your team as the key liaison between Watsons and internal stakeholders.
- Identify performance gaps through detailed sales, distribution, and execution analysis, and define corrective action plans.
- Demonstrate deep understanding of Watsons store operations, merchandising standards, ordering processes, and omnichannel ecosystem.
- Maintain strong product and category knowledge, with a clear understanding of Watsons shopper dynamics.
Leadership & Team Management
- Lead, coach, and develop a high-performing Watsons account team.
- Ensure strong execution discipline in line with company strategy and Watsons priorities.
- Build capabilities in omnichannel execution, analytics, and customer planning.
- Provide strong leadership to managers and team members, fostering a culture of accountability, performance and collaboration.
- Oversee talent development plans, succession planning and leadership development programs.
Business Process & Execution Excellence
- Own the total Watsons sales process, ensuring delivery of sales, profitability, and service targets.
- Ensure timely listing and flawless execution of all NPDs.
- Develop efficient processes to drive speed, simplicity, and execution quality.
- Ensure healthy account receivables and adherence to agreed payment terms.
Commercial & Financial Management
- Prepare and manage sales forecasts, budgets, and phasing.
- Own trade budget, A&P spend, and trading term management within approved limits.
- Ensure trade return rates, FIFO practices, and market hygiene meet company standards.
- Maximize ROI through regular evaluation of promotional effectiveness and trade investment.
Market & Competitive Intelligence
- Closely monitor market trends, competitor activity, and shopper behavior within modern trade pharmacy.
- Proactively adapt channel strategies to competitive and structural market changes.
Your Profile
Key Requirements
- Bachelor's degree or higher in Business, Marketing, or related field
- Minimum 8 years of FMCG key account management experience
- Minimum 4 years in a people management role
- Strong commercial acumen, negotiation skills, analytical mindset, and customer orientation
- Excellent communication and presentation skills
- Proficient in MS Office
- Strong command of English (spoken and written)
- Proficiency in Chinese (spoken) is an advantage, as some external stakeholders prefer Chinese as a working language
At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor
