The role is responsible for maximization of all marketing and procurement. You will have total ownership of Commercial and VCP initiatives driving increased revenue and profitability, managing total brand portfolio and ensuring compliance to brand and marketing activities. The Head of Commercial will ensure the marketing team generate, test, and implement VCP initiatives covering sales, marketing and branding activities. This role is responsible for managing the executions of all the marketing, branding and PR activities, including costings and menu engineering. The Head of Commercial is accountable for all purchasing related activities, including but not limited to driving value-add efficiencies, delivering cost saving initiatives, and MIPI.
Main Responsibilities:
Strategy and Financial Performance
- Spearhead integrated Marketing and Supply Chain strategies. Oversee cross-functional operations for Marketing including Commercial Marketing, Commercial Analytical, Visual & Graphic designs; and Supply Chain consisting of Procurement, Warehouse, and Logistics.
- Strategic planning for Malaysia and Singapore in coordination with the Regional Managing Director.
- Lead and manage marketing and supply chain teams to drive improvement in profitability with the VCP, 12 PPP and drive purchasing income for the region, which is specifically related to commercial activities.
- Negotiate with existing and potential new vendors and suppliers to secure more marketing support and income for products and services across the region alongside the procurement manager.
- Define marketing and purchasing recommendations or strategies that support business goals, in collaboration with senior management and stakeholders for the site and region.
- Assist the Regional Managing Director to develop and implement marketing and purchasing strategies and policies. Work with the Procurement Manager to undertake market research on potential suppliers, reviewing criteria such as terms, reliability, and availability of the required goods, delivery times and support structures.
- Establish and maintain tenders and contracts with top suppliers which benefit and protect SSP's interests.
- Franchise brand assessments to ensure compliance to brand standards.
Analysis and Report
- Monitor, review and implement pricing architecture, keeping abreast of client and brand restrictions.
- Monitor and manage gross margin, looking to mitigate cost price increases and re-engineering menu items.
- Review all restaurant promotions and discounts, ensuring their financial viability.
Budget
- Manage forecasting and budgeting process relating to marketing and procurement, ensuring adherence to deadlines from management.
- Ensure budgets are adhered to with all adverse variance closely monitored and within the budget.
Commercial Marketing
- Ensure the implementation and delivery of the VCP relating to commercial activities.
- Lead and manage the marketing and procurement team to plan, direct and coordinate all VCP plan activities that contribute to company profitability as per agreed timeframes inclusive of digital
- Directs the process which includes the planning of activity, POS set up, design and execution of in store collateral, inventory control and ensuring operations team have sufficient training materials.
- Optimize Digitalization i.e. SOK OAT optimisation.
- Third party collaboration and airport exposure and visibility.
Branding
- Manage effective roll-out of new brand initiatives, implementing any changes to marketing strategies, building brand awareness to drive sales.
- Manage and review the branding concepts for own brands including key visuals, design, advertising and visual merchandising.
- Manage branding and marketing strategy for key franchise brands across the region to ensure consistency to maximize revenue and profit.
- Review the branding and marketing collaborations with all major suppliers across all territories, supporting the tender process and maximise the financial benefit to SSP, through supplier income and visibility support.
- Align with Group/APAC direction in PR system to maximize exposure of brands.
Purchasing, warehouse and logistics
- Ensure supply chain efficiencies, optimize end-to-end supply chain performance.
- Lead and manage the team to plan, direct and coordinate all the activities that contribute to company profitability and customer satisfaction by purchasing products and services in a timely manner and at the lowest cost.
- Ensure vendor activity and negotiations and analyse trends in vendor price and sales activity to determine the successful of purchases to maximize the company's gain.
- Directs the process which includes the planning of procurement, inventory control, logistics and distribution. The manager ensures that every step of the process is functioning effectively to avoid costly delays and lost sales opportunities.
Profit & Loss
- Provides assistance to the Regional Managing Director in developing and implementing profitability initiatives.
- Ensure all profit opportunities are regularly identified, quantified and responded to.
Person Specification:
Education/Qualification
- Bachelor Degree in Business Management or relevant academic qualification in marketing or business management disciplines.
Knowledge and Skills
- Strong working knowledge of business improvement processes, including demonstrated experience in turnaround businesses, especially relating to marketing and visual merchandising activities.
- Strong commercial acumen with an ability to take a proactive approach to overcome challenges and achieve results.
- Detailed knowledge of all restaurant operations.
- High level of literacy, numeracy and computer literacy including Microsoft Office Suite.
- Commercially astute and extremely numerate
- Demonstrated ability to build strong and effective working relationships from suppliers through to executive level.
- Strong proven track record in relation to marketing turnarounds.
- Excellent organisation skills, time management and a high level of attention to detail.
- Excellent negotiation and interpersonal skill to both internal and external stakeholders
- Sound project management, problem-solving and analytical ability to meet multiple deadlines around tight timeframes.
Personal & Job Attributes / Capabilities(competencies for the right candidates)
- A focus on delivering strong commercial outcomes
- A genuine and honest, can do approach to all interactions
- Takes responsibility for all actions and accountability for the results achieved
- Contributes to a fun, positive and satisfying work environment at all times
- Committed to continuous improvement, actively promoting innovation and best practice, constantly seeking feedback.
SSP are proud to be an equal-opportunity employer that seek to recruit and retain the most talented individuals from a variety of backgrounds, skills and perspectives.
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