Head of Digital Commercial

Who We Are

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

About the Role

Department: eB2B

Reports To : Head of Commercial covering Singapore Malaysia and Brunei.

The Head of Digital Commercial will lead Coca-Cola's e-B2B and digital commercial transformation, driving growth through advanced analytics, AI-enabled execution, and modern route-to-market models. This role owns the strategy, rollout, and performance of a digital B2B ecosystem that improves customer engagement, execution excellence, and topline growth across markets.

What You Will Do

• Define and scale Coca-Cola's e-B2B growth strategy, accelerating retailer digitization and reshaping how the system sells and serves customers.
• Lead end-to-end market rollout, adoption, and performance of the B2B platform across multiple countries.
• Transform Route-to-Market (RTM) through data-led, customer-centric models that improve distribution, execution efficiency, and cost-to-serve.
• Build and lead cross-functional teams covering Digital Trade Marketing, Product Management, Analytics, Customer Success, and eB2B Operations.
• Drive AI/ML-powered capabilities (Suggested Order, segmentation, personalization, predictive analytics) to increase basket size, order frequency, and customer lifetime value.

Qualification

What You Bring

• 10+ years in Digital Commerce, eB2B, AI/Analytics, or Commercial Digital Transformation
• Strong business acumen with hands-on understanding of RTM, sales operations, and distributor models
• Proven experience leading cross-functional, multi-disciplinary teams
• Deep capability in advanced analytics, AI/ML use cases, segmentation, and growth hacking
• Entrepreneurial mindset with the ability to scale ideas into enterprise impact
• Establish advanced analytics using transactional, behavioral, and external data to unlock growth opportunities across acquisition, conversion, retention, and churn prevention.
• Champion superior customer experience, seamless digital journeys, and continuous platform innovation.
• Identify new RTM models, digital partnerships, and ecosystem opportunities (chatbots, voice ordering, digital payments, credit, 3P platforms).

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture grounded in our company purpose, to refresh the world, and to make a difference.

We act with a growth mindset, take an expansive approach to what is possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile - and value how we work as much as what we've achieved.

We believe that our culture is one of the reasons our company has continued to thrive for over 137 years. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national, origin, religion, sexual orientation, gender identity, and/or expression. When we collect your personal information as part of a job application or offer of employment, we do so by industry standards and best practices and in compliance with applicable privacy laws.