Purpose of the position
Lead the Group's creative and graphic design function, ensuring consistent, high-quality visual communication across Pet World Group, its subsidiaries, brands, products, campaigns, digital platforms, trade marketing activities and corporate communications.
Key responsibilities & duties
- Lead and manage the Group's graphic design team and creative workflow.
- Develop and maintain brand identities and visual guidelines across all group companies.
- Translate marketing strategies and campaign briefs into strong visual concepts.
- Manage multiple brands and projects simultaneously while maintaining consistency and quality.
- Establish creative standards, templates and efficient design processes across the Group.
- Manage external agencies, freelancers, photographers, printers and other creative vendors when required.
- Stay updated on design trends, AI tools, digital content formats and evolving consumer behavior.
- Manage creative timelines, priorities and resource allocation across different group companies.
- Build a centralized Group Creative function supporting different business units.
- Create a scalable design system and asset library for the Group.
- Improve creative turnaround time and production efficiency.
- Develop annual creative priorities aligned with Group business objectives.
- Identify opportunities to improve brand consistency and visual positioning across the portfolio.
- Establish KPIs for the design team, including quality, turnaround time, productivity and stakeholder
Requirement
- Bachelor's Degree in Graphic Design, Visual Communication, Multimedia, Advertising or related field.
- 8-10 years of graphic design/creative experience, with at least 3–5 years in a leadership role.
- Strong portfolio demonstrating branding, packaging, digital, campaign and corporate design.
- Experience managing a design team and multiple brands.
- Strong knowledge of Adobe Creative Suite, Photoshop, Illustrator, InDesign; knowledge of Figma/After Effects/Premiere Pro is an advantage.
- Experience with AI-assisted creative tools is an advantage.
- Strong understanding of typography, layout, branding, color, photography and visual storytelling.
- Excellent communication, project management and stakeholder-management skills.
- FMCG / consumer-brand experience would be an advantage
