Responsibilities:
Regional scope to develop and oversee execution of the marketing plan covering IWM brand, traditional and digital marketing as well as leading initiatives to create a delightful customer experience.
- Conduct customer research to discover strong potential new markets; this includes analyzing demographics, economic conditions, market size, competition, and regulatory environment.
- Develop and implement a comprehensive regional marketing strategy aligned with organizational goals and aimed at promoting Islamic wealth management products and services.
- Oversee digital marketing efforts including online advertising, social media, email campaigns and other digital channels to reach target audiences effectively.
- Oversee and maintain the organisation's brand image, ensuring consistency and alignment with Islamic Finance principles.
- Build market awareness and education through thought leadership and other initiatives to drive new-to-bank acquisition.
- Develop and implement strategies to enhance the customer loyalty and retention, focusing on delivering excellent customer experiences.
- Plan and execute events, conferences, and other marketing initiatives to enhance brand visibility and engage with clients.
- Measure CX through NPS and other relevant means. Design and enhance customer journeys in partnership with key stakeholders in order to reduce friction and increase customer delight.
- Establishing a structured partnership management framework to identify, onboard, and nurture strategic marketing partnerships. This includes developing joint marketing campaigns, leveraging co-branding opportunities, and optimizing partner relationships to amplify brand awareness and market reach.
Requirements:
- Degree in marketing, MBA with focus in marketing and customer experience; knowledge in Islamic Wealth management would be advantageous but not essential.
- 10-20 years experience in marketing including exposure to wealth management.
- Chartered Institute of Marketing certification would be advantageous not essential.
