Role Purpose
You will be responsible for all aspects of Finexus external & internal communication matters by ensuring that the right message reaches the intended audience effectively & efficiently. You will build upon & maintain the Finexus brand, incorporating it in the communication strategy to support various products & channels. Your leadership, creativity, strategic thinking, and strong communication skills will contribute to fostering a positive brand perception and supporting overall business growth.
Responsibilities
- Develop and execute comprehensive marketing strategies to enhance brand awareness and market share.
- Oversee the creation of marketing materials, including digital content, print media, and press releases.
- Analyse campaign performance and marketing metrics to report on ROI and make data driven decisions.
- Drive marketing campaigns & ground events to support sales acquisition & business needs.
- Plan & manage marketing budget according to relevant media & channels identified.
- Grow the Finexus brand awareness & drive its reach across the industry based on the organization's values & vision.
- Position brand strategy according to enterprise, retail & other relevant target segments, i.e. B2G, B2B & B2C.
- Develop communications strategy to support growing business & product needs, including researching on customer segments & identifying target audience.
- Lead all content, copywriting & material development for both online & offline channels including social media and website.
- Manage public relations & vendors, including evaluating ideas & creative proposals based on brand / product vision.
- Develop and implement an internal communications strategy that aligns with the company's values and business goals.
- Create and distribute clear, engaging content for a variety of internal channels, such as newsletters, emails, intranet, and company meetings or events.
- Organize and manage internal events, including town halls, workshops, and staff meetings.
Job Requirement
- 8 to 10 years of experience in marketing or communications at a Public-Listed organization, with at least 4 years in a management role.
- Degree in Marketing, Communications or relevant fields.
- High proficiency in English & Malay languages (written & spoken).
- Directly manage an annual marketing budget / plan with performance measurement.
- Extensive stakeholder management at various levels, both internally & externally.
- Digital & offline media buying (Direct and/or agency).
- Website management & Search Engine Marketing
