The company is a fast-growing fast-fashion retailer, focused on delivering premium, trend-driven apparel through an online-to-offline model. With a strong presence in offline retail and a growing eCommerce footprint, the company is observing rapid growth globally. The business operates a network of strategically located stores across high-traffic malls, urban centers, and suburban hubs, supported by its own website and marketplace partners.
The Head /Senior Manager of Marketing & eCommerce will drive the development and execution of marketing initiatives to accelerate our next phase of growth in APAC. This role will own the full performance of our offline and online channels while leading brand marketing, digital content, CRM and campaign management.
Key Responsibilities:
Marketing, Brand & Content
- Develop and execute annual marketing plans that drive brand awareness and commercial impact
- Lead brand storytelling, campaign planning, social media strategy and content creation
- Manage seasonal launches, in-store activations, partnerships and influencer programs
eCommerce & Marketplace Growth
- Develop the overall eCommerce strategy and own full commercial performance for the website and marketplaces
- Optimize product listings, PDP content, search visibility and conversion funnels
- Collaborate with Merchandising on online assortment, pricing, promotions and campaign execution
Digital Marketing & CRM
- Oversee performance marketing across Meta, Google, TikTok and affiliate channels
- Manage CRM, customer segmentation and lifecycle strategies to increase retention and LTV
- Analyse data to measure campaign effectiveness, generate insights and drive performance improvements
- Lead loyalty initiatives and personalized communication to deepen customer engagement
Cross-Functional Collaboration
- Work closely with Merchandising on launch timelines, product priorities and pricing strategies
- Partner with Operations and Supply Chain to execute omnichannel initiatives (click-and-collect, ship-from-store)
- Ensure consistent brand messaging across online and offline customer touchpoints
Qualifications & Experience:
- 8 to 10+ years of experience in eCommerce, brand marketing or omnichannel retail, ideally within fast-fashion, apparel or lifestyle brands
- Strong expertise in brand marketing, including campaign development, in-store activations, partnerships, influencer programs and offline brand-building
- Proven ability to lead omnichannel strategy, integrating online and offline touchpoints to deliver seamless customer journeys and commercial impact
- Hands-on experience in digital marketing and performance-driven campaigns
- Strong analytical skills with the ability to interpret customer data, CRM insights and funnel metrics to inform marketing strategy
- Excellent collaboration skills, with experience working cross-functionally across Merchandising, Operations, Retail and Creative
- A high level of proficiency in written and spoken Mandarin is essential for this role due to the extensive communication with partners and suppliers in China.
