Head of Marketing, Malaysia
Fitness First, Celebrity Fitness, GoFit, CHi Fitness, Fire Fit.
Reports to
- Managing Director, Malaysia
- Functional (dotted) line reporting to: Marketing Director, Asia
Be part of something Greater. Together.
Lead with impact. Move fast. Shape connection. Bring our brands and purpose to life through meaningful, commercially-driven consumer engagement.
About the Role
The Head of Marketing for Malaysia leads the brand, acquisition, and consumer engagement agenda across a multi brand portfolio. The role shapes how each brand is communicated in market, guides demand generation across channels, and develops experiences that deepen consumer connection.
This position requires a seasoned marketer with strong brand judgement, commercial understanding, and the ability to operate within a diverse and fast moving consumer landscape.
Core Responsibilities
- Brand Strategy Translation - Translate brand strategies into clear, distinctive market expression in Malaysia. Ensure consistency across communication, digital platforms and all key consumer touchpoints.
- Full Funnel Marketing Performance - Own the full consumer journey from lead generation through conversion, onboarding, engagement, retention and win back. Drive performance across paid, owned and organic channels. Drive lead quality, conversion efficiency and lifetime value in close collaboration with stakeholders.
- CRM and Lifecycle Marketing - Lead the CRM strategy across all brands, including segmentation, automation, member communications, retention and re activation programmes.
- Content and Community - Build a content ecosystem grounded in consumer insight. Grow engagement, participation and community across priority platforms.
- Insights, Reporting, and Reviews - Establish and lead the marketing insights and reporting framework. Conduct business reviews, synthesise data with clarity, and provide direction through structured narrative and analytical depth.
- Budget and Planning Oversight - Manage Malaysia's annual marketing budget. Guide planning cycles, channel and investment.
- Team Leadership and Capability Building - Lead, manage, and develop a high performing team team. Set clear objectives, performance standards and drive accountability for pipeline and brand impact.
What We Value
Be part of something Greater. Together. at Evolution Wellness, where leadership means creating connection, driving growth, and delivering impact that moves people, brands, and communities forward as one.
Growth Mindset You lead by learning, evolving, and continuously raising the bar for our brands and teams.
Courage to Challenge You tackle ambiguity head-on, ask better questions, and push thinking to unlock operational and commercial opportunities.
Leading the Ecosystem You bridge teams, markets, and systems to drive clarity, alignment, and meaningful consumer and business impact.
Skills & Qualifications:
- Ten or more years of marketing experience in consumer driven or lifestyle categories
- Leadership across brand building, digital marketing, and performance strategy
- Strong analytical ability with the capacity to shape direction through insight
- Effective communicator with strong presentation and narrative development skills
- Working knowledge of marketing automation and martech stacks
- Proficiency in MS Office (Excel, PowerPoint)
- Experience in budget ownership, planning cycles, and multi channel operations
- Able to lead confidently within a diverse, multi brand environment
- Interest in fitness, wellness, or lifestyle culture is an advantage
