Position responsibilities
- Develop and lead the long-term FMCG marketing strategy across Malaysia and new international markets.
- Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are market-relevant and competitively advantaged.
- Oversee country-specific adaptations for campaigns, innovation, and partnerships to ensure local resonance while maintaining global brand consistency.
- Take full ownership of FMCG portfolio revenue and profitability targets.
- Manage brand P&L, pricing strategies, promotional plans, and portfolio mix optimisation.
- Partner with Sales, Trade Marketing, and E-commerce to align marketing activities with sales targets and channel-specific opportunities.
- Lead the creation of integrated marketing campaigns that are breakthrough, relevant, and on-brand while meeting commercial KPIs.
- Ensure creative output is bold and differentiated, but grounded in data, insights, and clear performance metrics.
- Oversee content creation, brand storytelling, and partnerships to strengthen brand positioning.
- Establish robust financial reporting structures for marketing budgets and spends, ensuring transparency, accuracy, and ROI tracking.
- Regularly review and optimise marketing investments to maximise commercial impact.
- Lead quarterly budget reviews and prepare reports for senior management.
- Prepare the marketing team to lead brand presentations during annual Joint Business Planning (JBP) sessions with key retailers such as Lotuss, Family Mart, and Jaya Grocer.
- Work closely with Key Account Managers to tailor marketing and promotional plans to retailer-specific strategies.
- Build strong customer-facing marketing credibility to support sell-in and sell-through.
- Lead all group-level FMCG partnerships and collaborations, negotiating and delivering deals that drive both commercial and brand value.
- Ensure partnerships are integrated into the wider marketing calendar and contribute to revenue growth.
- Inspire and coach a high-performing marketing team across brand, digital, trade comms, and partnerships.
- Build team capabilities in strategic brand planning, financial acumen, and retailer engagement.
- Set clear expectations, performance standards, and career development pathways for team members.
Qualification and experiences
- Bachelors degree in Marketing, Business, or related field; MBA preferred.
- 10+ years experience in FMCG marketing, with at least 5 years in a senior leadership role.
- Proven track record in brand portfolio management, P&L ownership, and market expansion.
- Experience in developing marketing strategies for international markets.
- Strong commercial acumen with advanced skills in budget management and ROI analysis.
- Skilled in customer-facing marketing and JBP presentations with top-tier retailers.
- Exceptional leadership skills, with the ability to drive results through influence and vision.
- Entrepreneurial mindset with superior drive and hunger to succeed in fast-paced, competitive environments.
a Necessity, not a Luxury
