Key Responsibilities
1. Strategic Marketing & Budgeting
- Formulate and execute the master marketing plan and launch strategies leading up to the grand opening.
- Establish, allocate, and manage the annual marketing budget, ensuring optimal ROI across both cultural programs and commercial spaces.
- Align marketing initiatives with the organization's core dual mandate: driving commercial revenue (real estate, tenant attraction) while elevating philanthropic and community wealth programs.
2. Destination Marketing
- Develop destination-marketing strategies to drive sustained foot traffic to the central cultural hub and the extensive surrounding retail shop lots.
- Partner with the leasing and real estate teams to position the precinct as a premier location for high-quality commercial tenants and local creatives.
- Cultivate strategic relationships with tourism boards, corporate partners, and relevant public sector stakeholders to cement the development as a major cultural destination.
Job Requirements
- Minimum of 8–10 years of real estate marketing experience.
- Bachelor's degree in Marketing, Communications, Business Administration, Arts Management or a related field.
