Are you a visionary trade marketing leader with a proven track record of driving topline growth and market share in the FMCG sector We are looking for Head of Trade Marketing to lead our channel strategies and elevate our brand presence. In this pivotal role, you will be the ultimate custodian of our commercial success across channels, driving our Trade Compliance Modules: Availability, Price, Visibility, and Promotion ROI.
Key Responsibilities :
Strategic Planning & Execution
- Develop and execute high-impact trade marketing strategies aligned with overall business objectives, ensuring on-time delivery.
- Lead the rollout and milestone measurement of the company's 4 Trade Compliance Modules.
- Oversee the flawless, on-time delivery of National and Customized Trade Campaigns, alongside high-impact visibility programs (POSM and secondary displays).
- Conduct timely and consistent business reviews with CDM, Branch, and Brand teams.
Market Intelligence & Analytics
- Analyze market data and shopper insights to design proactive programs that capitalize on opportunities and neutralize market threats.
- Track performance metrics rigorously to make data-driven decisions and optimize initiative effectiveness.
- Develop advanced trade analytic templates and drive the automation of manual data into actionable insights to upgrade team competency.
- Consistently review Nielsen, scan data, and market research to pivot swiftly to changing trade environments.
Budgeting & ROI Accountability
- Monitor, optimize, and manage trade marketing budgets and resource allocations.
- Establish robust Budget Management processes, clear benchmarks, and conduct strict ROI reviews on core trade spend.
Leadership & Cross-Functional Collaboration
- Provide strong leadership, mentorship, and capability building to cultivate a high-talent trade marketing pool.
- Collaborate seamlessly with cross-functional teams, including Sales Branches, CDM, Brand Marketing, and Supply Chain.
- Build and maintain strategic relationships with key weighted retailers and trade partners, driving terms negotiations and resolving compliance issues.
Key Performance Indicators (KPIs)
- Channel Sales Growth & Channel GP Improvement
- Channel Brand Share Targets for 21st Century Brands
- Product Visibility Target Improvement
- On-time business reviews and swift execution of action plans
Requirements & Qualifications
- Education: Bachelor's Degree in Marketing, Business, or an equivalent field.
- Experience: Minimum 15 years of channel and trade marketing experience strictly within the FMCG industry.
- Track Record: Proven history of delivering market share growth, strong product presence, high visibility, and successful key retailer programs.
- Core Skills:
- Expertise in channel/trade planning, strict budget (ROI) control, execution, and review.
- High proficiency in utilizing trade research tools (e.g., Nielsen audit, Scan data, Shopper research).
- Strong Business Intelligence (BI) skills, alongside excellent communication and presentation capabilities.
- Exceptional leadership skills with a passion for developing team capabilities.
- Added Advantage: Digital/E-commerce savvy, specifically with knowledge of TikTok Shop and modern digital trade channels.
If you have the strategic grit and FMCG expertise to lead our trade marketing division to new heights, apply today by submitting your updated CV. **Only shortlisted candidates will be notified.
