Head Search Engine Optimization

ZeusX is a Singapore-based gaming startup that has built a global marketplace for gamers all over the world – enabling them to buy and sell gaming items like accounts, in-game items, top-ups, gift cards, professional services, and collectibles. Launched in 2020, we have attracted millions of gamers from all over the world and processed multi-million worth of value through our trusted platform.

Leveraging the power of technology, we aim to connect a growing community of almost 3 billion gamers and help them to discover gaming stuff that brings them joy, as well as to earn a living from their passion and skills.

Our Mission - To create a better life for gamers everywhere and be the #1 Go To gaming portal in the world. If you believe in our vision and is passionate about gaming, come join our growing family (spanning across Singapore, Vietnam & Malaysia)!

As a rapidly growing global gaming marketplace platform, we are looking for a seasoned Growth & Performance Marketer to help us 10-20x our internet presence. You will assist the Founder & CEO to be the driving force for all things Marketing, with a focus on SEM/SEO & Paid Ads, playing a pivotal role in empowering ZeusX to be global firsts in targeted niches.

You should have the ability to craft out a long-term performance marketing strategy roadmap, plan/identify areas of improvements/gaps, and also be the detail-oriented champion to work on the implementation to move us towards the path of success.

You start off as the one and only Marketing person and gets a chance to build the function/team together alongside the company's growth.

• Develop and own the company's overall SEO roadmap and organic growth strategy.
• Lead SEO planning across technical SEO, on-page SEO, off-page SEO, content SEO, and local/international SEO.
• Set measurable SEO KPIs including traffic growth, rankings, conversions, CTR, indexed pages, and revenue contribution.
• Collaborate with product, engineering, marketing, and content teams to align SEO initiatives with business goals.
• Monitor industry trends, Google algorithm updates, and AI search developments.

• Lead & own the technical SEO roadmap across the platform
• Conduct regular technical SEO audits and identify opportunities to improve crawlability, indexation, rankings, and site performance
• Optimize site architecture, URL structures, canonicalization, redirects, XML sitemaps, robots.txt, and internal linking systems
• Identify and resolve technical SEO issues including duplicate content, crawl inefficiencies, orphan pages, broken links, and rendering/indexation problems
• Work closely with the engineering team to ensure SEO best practices are properly implemented across the codebase
• Improve Core Web Vitals and overall site performance metrics that impact SEO
• Monitor and optimize crawl budget efficiency for large-scale dynamically generated pages
• Implement and manage structured data/schema markup across relevant page types
• Collaborate with product and engineering teams to ensure new features and page templates are SEO-friendly by design

      2. Drive Programmatic SEO & Scalable Organic Growth

• Design and implement scalable programmatic SEO strategies for marketplace and inventory-driven pages
• Develop scalable landing page frameworks targeting high-intent search demand
• Perform keyword discovery, clustering, and search intent analysis to identify scalable growth opportunities
• Build SEO strategies for large sets of dynamically generated pages while maintaining content quality and indexation efficiency
• Improve topical authority and search visibility across priority categories
• Research and implement on-page optimization recommendations for organic SEO growth
• Analyze competitor SEO strategies, page structures, and search visibility trends
• Develop scalable internal linking and content discoverability strategies

• Build scalable keyword strategies based on search intent and business priorities.
• Lead content optimization initiatives for landing pages, blogs, category pages, and programmatic SEO pages.
• Perform competitor analysis and content gap analysis.
• Ensure proper on-page optimization including metadata, headings, semantic structure, and internal linking.
• Optimize conversion-focused SEO pages.

• Develop and manage white-hat link building strategies.
• Oversee outreach campaigns, digital PR, citations, entity SEO, social signals, and brand authority initiatives.
• Evaluate backlink profiles and identify toxic or low-quality links.
• Coordinate with external SEO agencies or freelancers if needed.

• Monitor SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and related tools.
• Build SEO dashboards and monthly performance reports.
• Analyze ranking trends, traffic quality, user behavior, and conversion performance.
• Present insights and recommendations to management.

• Define workflows, SOPs, QA processes, and SEO standards.
• Manage timelines, priorities, and cross-functional coordination.

• >5 years relevant experience on SEO and Paid Ads (Google, TikTok), dealing with >100K users per month
• Demonstrated ability to develop and execute SEO strategies to meet business objectives.
• Experience using SEO tools such as Ahrefs, SEMRush, Google Analytics, Google Tag Manager
• Expertise in Keyword Research and Search Analysis to identify trends and optimize content.
• Experience with data tracking setups (UTM tagging, Pixels, conversion APIs etc)
• Comfortable in a lean start-up environment, where resources are limited and we are a small team
• Analytical, logical and a strong interest in numbers and data
• Self-starter,  entrepreneurial & eager to learn
• Proficiency in Web Analytics and Data Analysis to monitor and improve website performance.
• Experience in areas of marketplaces, ecommerce or gaming will be a major plus
• While not required, it will be ideal if you are also an avid gamer or be familiar with how gamers buy & sell virtual items like mobile gaming accounts, in-game items and gaming services
• Bachelor's degree in Marketing, Engineering or a related field is preferred.
• Excellent organizational and communication skills to work effectively within a team.

Success in this role will be measured by:

• Growth in qualified organic traffic
• Improvement in search visibility and keyword rankings
• Indexation and crawl efficiency improvements
• Organic conversion growth
• Technical SEO health and Core Web Vitals performance
• Scalability and effectiveness of programmatic SEO initiatives
• Organic traffic contribution to overall platform growth
  

Marketing / Growth

Growth Head/ CTO

• Be part of a fast growing gaming start-up backed by well-known angel investors and already profitable
• Own part of the company via our Employee Stock Option Program
• Have an impactful and pivotal role in shaping the company's direction
• Flexible working arrangement (Remote working possible)