This role bridges global marketing strategy with execution across Asia Pacific. It ensures alignment, connectivity, and capability-building across the diverse APAC markets, enabling consistent delivery of industrial growth objectives. The role supports in-market teams and acts as the regional point of expertise for industrial marketing.
Key Accountabilities
- Translate global marketing strategy into frameworks and toolkits.
- Partner with global marketing to localize offers, campaigns, and product strategies for ASPAC markets.
- Support in-market industrial marketing teams in planning, execution, and performance tracking.
- Identify commonalities and differences across markets to advise strategy and portfolio development.
- Lead deployment of new global offers across ASPAC, ensuring timely and rollout.
- Provide regional insights and feedback to global teams to develop future product and offer development.
- Facilitate cross-market partnership and knowledge sharing to build industrial marketing capability.
- Supervise and evaluate regional performance against volume, margin, and market share targets.
- Act as the focal point for marketing in ASPAC within forums such as PU implementation planning and strategic reviews.
Education
- University degree or equivalent experience in Science, Engineering, Marketing or related subject area.
Experience
- 8+ years in B2B marketing, preferably in industrial sectors.
- Validated experience in regional or global roles with cross-market exposure.
- Strong understanding of industrial product portfolios and customer segments.
- Experience in strategy translation, offer deployment, and capability building.
- Personal values aligned with that of BP
Skills & Competencies
- Project and relationship management across functions and geographies - Mastery
- Translating strategy into plans and integrated marketing communications - Mastery
- CVP Development & applying opportunities in digital world Mastery
- Communication, presentation, and partner engagement skills - Mastery
At bp, we provide the following environment and benefits to you:
- A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the demeanor of giving back to our environment are highly valued
- Possibility to join our social communities and networks
- Learning opportunities and other development opportunities to craft your career path
- Life and health insurance, medical care package
- And many other benefits.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.
