Influencer Marketing & PR Manager (Malaysia)

The Opportunity: We are looking for a commercially driven, highly strategic Influencer Marketing & PR Manager to step in and take the helm of our rapidly growing IMPR department. We have built a strong reputation for delivering high-impact, award-winning campaigns for global brands like Netflix, Domino's, Samyang, and The Estée Lauder Companies. We need a leader who can maintain that momentum and continue pushing the boundaries of out-of-the-box creative activations.

In this role, you will inherit an exciting portfolio of live campaigns and take ownership of our digital PR and KOL marketing strategies. You are not just a campaign manager; you are a business driver. You will balance hands-on execution with high-level commercial strategy—managing campaign budgets, upselling to existing clients, winning new pitches, and mentoring a dynamic, hungry team of junior specialists. If you have exceptional presentation skills, a deep understanding of the digital advertising ecosystem, and a track record of turning bold creative concepts into profitable campaigns, this is your next big move.

1. Commercial Strategy & Client Servicing

• Drive Revenue & Upsell: Leverage your strong business acumen to identify growth opportunities within existing accounts, pitching proactive KOL and PR campaigns that expand our footprint.
• Budget & Commercial Management: Take full ownership of campaign budgets, ensuring optimal resource allocation, profitability, and cost-effective influencer partnerships.
• Exceptional Client Management: Serve as the strategic lead for day-to-day client relationships. Deliver polished, highly persuasive presentations and provide proactive strategic counsel.
• Business Development: Support the Managing Director in winning new business by crafting compelling campaign ideas, leading pitch presentations, and building comprehensive proposals.

2. Team Leadership & Operations

• Mentor & Lead: Manage, inspire, and develop a dynamic team of junior IMPR executives. Provide clear direction, constructive feedback, and continuous development opportunities.
• Quality Control & Problem Solving: Oversee campaign workflows from end to end, ensuring all drafts, assets, and executions meet our high brand standards. Use logical reasoning and creative thinking to troubleshoot challenges seamlessly.
• AI & Process Innovation: Champion the integration of AI and automation tools to streamline workflows, improve output quality, and increase the overall efficiency of the IMPR department.

3. Campaign Execution & Strategy

• Audience-First Strategies: Craft and execute innovative, data-driven influencer and PR strategies that align perfectly with client objectives and the evolving digital landscape.
• KOL Vetting & Outreach: Research, identify, and negotiate with top-tier influencers, thought leaders, and media outlets that align with brand values.
• Content Direction: Develop robust campaign concepts, tailored KOL personas, sample captions, and targeted PR materials optimized for platforms like Meta, TikTok, XHS, and Google.
• Audience Intelligence Integration: Collaborate closely with our in-house audience intelligence team to translate analytics into actionable campaign optimizations.

• Experience: 5+ years in a digital marketing, advertising, or digital PR environment, with a proven track record of managing end-to-end influencer marketing campaigns.
• Business & Financial Acumen: Demonstrated ability to manage campaign budgets, forecast costs, and successfully upsell agency services.
• Leadership: Prior experience managing, mentoring, and scaling a team of junior staff.
• Communication & Presentation: Fantastic client-facing skills with the ability to command a room, present complex strategies clearly, and manage senior client stakeholders.
• Digital Expertise: Deep, practical knowledge of the digital advertising ecosystem and platforms (Google, Meta, TikTok, XHS, X).
• Organization: Highly organized with the ability to manage multiple high-stakes projects and timelines simultaneously without dropping the ball.
• Forward-Thinking: A natural curiosity for new technologies and a proactive eagerness to explore how AI can revolutionize PR and KOL workflows.
• Bonus Points: An interest or background in how digital communications operate within the nonprofit space. (Note: Occasional travel may be required).

This position requires prior experience in Influencer Marketing Management, Public Relations, Marketing, or a related field