Influencer Marketing Lead

Job Description

• Drive the end-to-end execution and qualitative excellence of influencer campaigns across social platforms, ensuring brand alignment, compliance, and content effectiveness.
• This role partners with Brand Teams, Creative Leads, Influencer Operations, and Analytics Teams to manage activations, oversee creative delivery, brief and seed micro-influencers, and track performance to optimize campaign outcomes. The Influencer Marketing Manager ensures that every influencer activation upholds brand voice, creative integrity, and executional consistency across markets.
• Brief, seed, and manage micro-influencers for campaign activations, ensuring alignment with brand objectives and creative direction.
• Oversee end-to-end influencer content activation, from concept approval to go-live, maintaining quality and compliance.
• Review influencer content (visuals, captions, disclosures) to ensure adherence to brand tone and platform standards.
• Coordinate with creative, media, and analytics teams to ensure timely content scheduling, amplification, and delivery.
• Maintain activation calendars, approval workflows, and campaign documentation to ensure operational rigor and visibility.
• Support continuous improvement by identifying best practices and refining influencer activation processes.

#LI-GM

Job Qualification

Experience:

• 7-9 years of experience managing brands and working with influencers.

Functional Skills:

• Influencer Campaign Planning & Activation.
• Micro-Influencer Briefing, Seeding & Relationship Management.
• Content Review and ensuring Creative Excellence.

Technical Skills:

• Proficiency in Influencer Marketing Platforms (Tagger, Sprinklr, Dash Hudson, Traackr).
• Expertise in Paid Amplification Setup (Meta, YouTube, TikTok).
• Familiarity with Social Analytics & Reporting Tools.
• Experience with Workflow & Asset Management Platforms.

Education:

• Bachelor's degree in Marketing, Business, or relevant studies.

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.

Visit us at

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.