Influencer Marketing Specialist

Job Description

• Develop and implement influencer marketing strategies that align with brand goals.
• Identify KPIs for campaigns and track performance to optimize ROI.
• Manage end-to-end campaign execution, from conceptualization to reporting
• Build and maintain strong relationships with KOLs across various platforms (Instagram, TikTok, etc.).
• Negotiate contracts, deliverables, and payment terms with influencers and agencies
• Collaborate with KOLs to create engaging, on-brand content.
• Ensure compliance with brand guidelines and advertising standards.
• Stay up-to-date on social media trends and emerging platforms.
• Identify new opportunities to enhance our influencer strategy.
• Analyze campaign performance and generate actionable insights.
• Present findings to stakeholders to guide future strategies
• Any additional ad-hoc tasks given by supervisor.

Job Requirement

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 2–3 years of experience in Influencer Marketing, KOL Management, Digital Marketing, or a related role.
• Proven experience in planning and executing end-to-end influencer marketing campaigns.
• Strong knowledge of social media platforms, particularly TikTok, Instagram, and other emerging digital channels.
• Experience in identifying, engaging, and managing relationships with influencers, content creators, and agencies.
• Excellent negotiation and stakeholder management skills.
• Strong analytical skills with the ability to interpret campaign performance metrics and provide actionable recommendations.
• Creative mindset with a good understanding of social media trends, content strategies, and consumer behavior.
• Excellent communication and presentation skills.
• Highly organized with strong project management and multitasking abilities.
• Able to work independently in a fast-paced environment while managing multiple campaigns simultaneously.
• Proficient in Microsoft Office (Excel, PowerPoint) and familiar with influencer marketing or social media analytics tools is an advantage.